Our home in North Carolina’s Research Triangle sets us apart. It’s cosmopolitan yet casual, smart and humble, metropolitan but Southern in style. Most importantly, people don’t come to the Triangle just to work, but to live.
W5 embodies this place – thoughtful and approachable. We take time to address our clients’ needs with custom-designed research and strategic solutions that are at once rigorous and relatable. The variety of our research studies keep things busy, but makes it interesting.
Creative, Intelligent, Collaborative – just a few words that represent the W5 team. We are an eclectic group of people –
statisticians, designers, anthropologists, journalists – bound by a common curiosity to understand people, products and brands.
We have a passion for the work we do and the industry we serve.
See what excites us about working at W5:
W5 conducts research projects and strategic initiatives for a variety of leading Fortune 500 and agency clients. Our work guides brands from local to global locales where products and services touch consumers’ lives in meaningful ways.
“From start to finish W5 was a strategic partner and collaborator on a project with lots of twists and turn. They never missed a beat and delivered a thorough and actionable report. It should always feel so easy.”
— SVP, Group Director of Strategic Planning, McCann Erickson
“There are purely executers and there are thinkers. Glad you guys are the latter.”
— VP, Strategic Planning Director, FCB
“The experiences I’ve had with W5 have been exceptional. The insights garnered regarding content development, execution, and creative were put to use immediately. I consider W5 a true partner in understanding our research objectives and they execute on a methodology that most effectively responds to those needs. The reporting is insightful and easy to absorb.”
— Associate Research Director, Meredith Corporation
“The team was great to work with on a complex and challenging B2B project. W5 added a lot of value to the report.”
— Manager, Corporate Market Research, R. L. Polk & Co.
“The collaboration with the W5 team helped to scope the work to position the insights to have a more actionable impact on the organization. The results were extremely well received all the way up to C-level management. Overall, W5’s consulting, thought leadership, project management, analysis, and the in-person presentation excelled from other partners we work with.”
— Consumer Insights Manager, Avery Cards
“Because we were working in a fairly new space to understand we chose W5 because we felt like they had the most flexible approach and would be less likely to apply a “cookie cutter” approach.”
— Sr. Manager, eCommerce Insights & Analytics, Kellogg’s