Our home in North Carolina’s Research Triangle sets us apart. It’s cosmopolitan yet casual, smart and humble, metropolitan but Southern in style. Most importantly, people don’t come to the Triangle just to work, but to live.
W5 embodies this place – thoughtful and approachable. We take time to address our clients’ needs with custom-designed research and strategic solutions that are at once rigorous and relatable. The variety of our research studies keep things busy, but makes it interesting.
Creative, Intelligent, Collaborative – just a few words that represent the W5 team. We are an eclectic group of people –
statisticians, designers, anthropologists, journalists – bound by a common curiosity to understand people, products and brands.
We have a passion for the work we do and the industry we serve.
See what excites us about working at W5:
W5 conducts research projects and strategic initiatives for a variety of leading Fortune 500 and agency clients. Our work guides brands from local to global locales where products and services touch consumers’ lives in meaningful ways.
“From start to finish W5 was a strategic partner and collaborator on a project with lots of twists and turn. They never missed a beat and delivered a thorough and actionable report. It should always feel so easy.”
— SVP, Group Director of Strategic Planning, McCann Erickson
“There are purely executers and there are thinkers. Glad you guys are the latter.”
— VP, Strategic Planning Director, FCB
“The team was great to work with on a complex and challenging B2B project. W5 added a lot of value to the report.”
— Manager, Corporate Market Research, R. L. Polk & Co.
“Overall, I was quite satisfied with the Marketing Playbook you created for me – great job on synthesizing dozens of pieces of research.”
— Senior Market Research Manager, Consumer Experiences, Kraft