ABOUT W5

Our home in North Carolina’s Research Triangle sets us apart. It’s cosmopolitan yet casual, smart and humble, metropolitan but Southern in style. Most importantly, people don’t come to the Triangle just to work, but to live.

W5 embodies this place – thoughtful and approachable. We take time to address our clients’ needs with custom-designed research and strategic solutions that are at once rigorous and relatable. The variety of our research studies keep things busy, but makes it interesting.

MEET THE TEAM

Creative, Intelligent, Collaborative – just a few words that represent the W5 team. We are an eclectic group of people –
statisticians, designers, anthropologists, journalists – bound by a common curiosity to understand people, products and brands.
We have a passion for the work we do and the industry we serve.
See what excites us about working at W5:

YOUR NAME HERE

JOIN THE TEAM

RONII BARTLES

PRACTICE CONSULTANT

The amazing team of smart savvy people I work with. They make me think and grow in ways I couldn’t before.

GRACE BROWN

CLIENT RELATIONS CONSULTANT

Collaborating with dynamic and talented colleagues to foster continuous and sustainable growth for clients.

ADAM BUCCAFUSCO

PRACTICE CONSULTANT

Exploring creative opportunities to connect companies to audiences with the use of engaging and insightful approaches.

JOHN CAPPS

SENIOR PRACTICE CONSULTANT

Working with a great team at W5; a place to grow and learn from industry experts and feel comfortable providing my perspective.

AMY R. CASTELDA

PARTNER

The ability to help companies grow and increase profits by inspiring clients to see business opportunities through a new lens.

TOM DALY

SENIOR PARTNER

Mentoring others, observing how they then improve our work even further; finding simple solutions to what appear to be complex issues.

KATHY JUSTICE

SENIOR PRACTICE CONSULTANT

Utilizing creative storytelling to bring consumers to life, I love to inspire strategy and spark new ideas through the human interest lens.

BETHANY KIDD

PRACTICE CONSULTANT

Developing a solution for a client is like a puzzle, when put together in a certain way, you can see the big picture; it interests me to learn something new with each project.

IAN MCDIARMID

PRACTICE CONSULTANT

Enabling people to discover opportunities through new perspectives.

MARTIN MOLLOY

PARTNER

The variety. No day or engagement is ever the same so we’re always on our toes.

JONATHAN MORRIS

PRACTICE CONSULTANT

Diving into new ideas to design strategies that create an engaging and developed picture of consumers.

ALLISON SAVICZ

PRACTICE CONSULTANT

Making it possible for clients to see their world through a different prism, one that offers fresh thinking and renewed energy.

TRISTAN SHOOK

PARTNER

Traveling to new places, meeting new people, and sharing these stories to inspire others.

KEANNA WARMSLEY

CLIENT RELATIONS CONSULTANT

Creating solution-focused marketing strategies supporting our mission to provide relevant, innovative insights for our clients.

ANDREW WILLARD

PARTNER

Our work allows me to apply creativity and thoughtful decision making to truly dynamic and challenging marketing and communications problems.

BRANDS WE WORK WITH

W5 conducts research projects and strategic initiatives for a variety of leading Fortune 500 and agency clients. Our work guides brands from local to global locales where products and services touch consumers’ lives in meaningful ways.

AND WHAT THEY’RE SAYING

“From start to finish W5 was a strategic partner and collaborator on a project with lots of twists and turn. They never missed a beat and delivered a thorough and actionable report. It should always feel so easy.”

— SVP, Group Director of Strategic Planning, McCann Erickson

“There are purely executers and there are thinkers. Glad you guys are the latter.”

— VP, Strategic Planning Director, FCB

“The experiences I’ve had with W5 have been exceptional. The insights garnered regarding content development, execution, and creative were put to use immediately. I consider W5 a true partner in understanding our research objectives and they execute on a methodology that most effectively responds to those needs. The reporting is insightful and easy to absorb.”

— Associate Research Director, Meredith Corporation

“The team was great to work with on a complex and challenging B2B project. W5 added a lot of value to the report.”

— Manager, Corporate Market Research, R. L. Polk & Co.

“The collaboration with the W5 team helped to scope the work to position the insights to have a more actionable impact on the organization. The results were extremely well received all the way up to C-level management. Overall, W5’s consulting, thought leadership, project management, analysis, and the in-person presentation excelled from other partners we work with.”

— Consumer Insights Manager, Avery Cards

“Because we were working in a fairly new space to understand we chose W5 because we felt like they had the most flexible approach and would be less likely to apply a “cookie cutter” approach.”

— Sr. Manager, eCommerce Insights & Analytics, Kellogg’s