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America’s Obsession with Bacon


As if we needed further evidence that America has officially gone hog-wild over bacon, Oscar Mayer just released an
alarm clock app that wakes you up to the sound and smell of sizzling bacon! I think it is safe to say that Oscar Mayer may have just outdone every other gimmicky bacon related marketing campaign or product out there.

I remember first becoming aware of this growing obsession with all things bacon when a friend began working for Skillet Street Food  out of Seattle who, while they may not have invented bacon jam, certainly was a trailblazer in the alternative bacon products category. My friend on the Skillet Street Food team spoke about bacon jam with a zeal that is most commonly heard among born again Christians, or UNC fans (and everyone else but Duke fans) discussing their hatred of Duke basketball.

Well our bacon obsession has finally reached a fevered pitch. Bacon sales increased 9.5% in 2013 to an all-time high of $4 billion!!! At this rate bacon may soon surpass Facebook and Twitter in terms of year-over-year growth. It seems like the sky is truly the limit when it comes to the potential for bacon. And now we have this app that wakes you up gently with the soft sounds and sweet smells of sizzling bacon?!? Incredible!

Now if only it could also cook bacon so it would be ready for you when you got out of bed! Oh wait – that already exists!!

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