PROCAFFEINATING (pro-caffin-ating) the tendency to not start anything until you’ve had a cup of coffee.
Whether it is morning, afternoon, or evening, it is always “Coffee O’clock” on my watch. I “need” it to wrestle with my two little girls in the morning, to make it through the workday, and to prepare for Round 2 with the kiddos when I return home in the evening. Coffee and I, we get each other. According to a Zagat survey, it appears I drink a few more cups of coffee than the average coffee consumer. How does your coffee consumption compare?
Recently I’ve noticed an increasing delay in my commute from Chapel Hill to W5’s office in Durham, North Carolina as more cars congest the roads and pedestrian crossing lights blare a bit too brightly for my not fully caffeinated eyes. Once I could see past the cars blocking my view, I soon realized the cause of traffic: throngs of students.
That’s right, it’s back-to-school time!
While some universities and colleges have a head start on the semester, elementary through high school students and their families are in full swing picking up last minute supplies and the coolest new threads. It’s also the second largest retail season in the US and represents a playground for various marketing and sales tactics.
The second largest retail season in the US has demonstrated the importance of mobile advertisement and understanding consumer preparation and purchasing behaviors. Check out this infographic from AdRoll for a look at the major marketing and sales trends of the 2015 Back-to-School season.
Memorial Day is fast approaching. By land, air, and sea, a projected 37.2 million U.S. travelers will venture 50 miles or more from their home this year during this holiday period, according to a travel forecast from AAA. With gas prices down from last year, the number of projected travelers is up nearly 5% from last year.
Thanks to AAA, we have this great infographic below providing a snapshot Memorial Day travel behavior.
Check out this great infographic on Branding.
While kids reach into buckets of candy, adults are reaching deep into their wallets. An expected $7.4 billion will be spent on Halloween festivities in 2014, including over $2 billion on candy. Do you have a furry friend who likes to participate in the festivities? About $350 million will be spent on pet costumes. Check out the infographic below from Zanifesto to see more spooky spending.
In the world of academic anthropology the theories, hypotheses, and debates around human migration are a defining characteristic of the field. Entire careers are built on developing and/or supporting migration theories from the Multiregional vs. Out-of-Africa origin of biologically modern humans, to the Bering Strait land bridge vs. Atlantic crossing theories for the peopling of the New World.
While discussing the strengths, weakness, and supporting evidence of various migration hypotheses can be an interesting exercise in and of itself, what is particularly interesting about human migration patterns is thinking about how migration impacts cultural evolution.
A recent article from the NY times, “Where We Came From, State by State,” displays a fascinating series of infographics showing state-by-state migration trends from 1900 to the present for all 50 states. It is interesting to view this information while thinking about why state-to-state migration has changed, from the simple fact that automobiles made it significantly easier to move long distances, to economic factors both pushing and pulling people to or from certain places. It is also particularly interesting to view this data in the light of what it says about the collective culture of a state as a whole, from Nevada which has the largest percentage of residents born outside of Nevada (75%) to Louisiana which has the largest percentage of native born residents (79%).
North Carolina, where we are based here at W5, had the highest percentage of native born residents at the turn of the century (95%) while that number has decreased to 58% of residents born in North Carolina in 2012. So how has the culture of North Carolina changed as a result of this increasing influx of residents from outside of North Carolina?
A recently published book, “Talking Tar Heel,” details the history of language in North Carolina and how distinctive dialects and accents have changed over time. For an interesting overview of the ways language in North Carolina has both changed and stayed the same over the decades (and to hear some really interesting NC dialects) check out this North Carolina Public Radio podcast with one of the authors of the book.
So what does the data displayed in these infographics say about the culture of your state, and how has your state’s culture changed over the years? We would love to hear your perspectives! Leave a comment to share your thoughts!
The 17th Annual Black Hat cybersecurity conference wraps up today in Las Vegas. The conference rallies hackers, cybersecurity researchers and feds to discuss the latest hacks and newly found bugs. The hottest topic this year: challenging the security of Internet of Things (IoT).
IoT refers to the interconnection of uniquely identifiable embedded computing like devices within the existing Internet infrastructure. A few examples include smart TVs, webcams, wearable technologies, home thermostats, remote power outlets, sprinkler controls and automatic door locks, a natural target for hackers. According to Gartner, there will be nearly 26 billion devices on the Internet of Things by 2020 and ABI Research estimates that more than 30 billion devices will be wirelessly connected to the IoT by 2020. And, while the IoT marketplace is forecasting to grow exponentially, plenty of us are already connected.
Is it easy to hack common IoT devices? Apparently so. A study by HP reveals that 70 percent of the most common IoT devices had security vulnerabilities ranging from the recent Heartbleed bug to weak password requirements. How Safe is your Quantified Self, a report by Symantec “found security risks in a large number of self-tracking devices and applications,” including the finding that “all of the wearable activity-tracking devices examined, including those from leading brands, are vulnerable to location tracking.”
What happens if your fitness tracker gets hacked? According to Symantec, the perpetrators could know:
• Mileage you are covering
• When and where you usually go running
• Where you live
• Your age, sex, height, and weight
• Your heart rate
• Your altitude
• Where and when you are on vacation
Curious to see how wearable technologies, smartphones, apps and social media have changed the way people use the Internet and interact with technology? Check out this infographic by 4A’s and Statista: