For decades Hollywood has been predicting how companies will be advertising to consumers in the future. From Blade Runner to more recent examples such as this scene from Minority Report, the movie industry has envisioned a world of high-tech, interactive and overwhelming promotions crowding our urban areas. In a rare occurrence, it seems as if the entertainment industry may have gotten this prediction correct.
A recent article from ScreenMediaDaily.com showcases a joint interactive advertising effort from Yahoo! and several advertising and technology firms. The campaign consists of large, touchscreen displays mounted at bus stops in the San Francisco and D.C. areas that allow patrons to not only view different ads but also interact with them. So far Yahoo!’s Bus Stop Derby games, which allows users to compete against others over the web, has been a big success. But the fun doesn’t end once your ride shows up, as these games are also available on mobile devices, further engrossing consumers in the experience.
Another innovative advertising campaign comes from Clear Channel Airports, the world’s largest airport advertising firm. The company has partnered with Mirrus, the creators of a “Digital Advertising Mirror.” By installing these mirrors throughout airport restrooms, advertisers are able to “insert” consumers into their ads as they (hopefully) use the sink area before leaving.
These are two early examples of how new technology is engulfing consumers in advertisements on a daily basis. Other recent campaigns have featured eye sensors and new social media applications allow for highly personalized messages. With combinations of some of these technologies as well as new tools such as directional speakers we could very well be on our way to realizing the consumer world that we see in our favorite films.