Last week IIR hosted The Market Research Event (TMRE) 2015 in Orlando – one of the market research industry’s leading events that brings together the best and brightest from across the globe. This year was no exception to past TMRE’s featuring awe-inspiring keynote speakers like best-selling author Seth Godin and Jonah Berger. Additionally, the conference offered over 100+ speaker sessions cover MR topics from Behavioral Economics to Brand Innovation to Consumer Experience and featured leading brands like Kellogg, Procter & Gamble, Lululemon and Anheuser-Busch to name a few.
Heading into the third and final day of the event, notebooks were full and everyone’s gas tank was nearing empty. It has been two solid days of learning and collaborating with peers in the industry, followed by cocktail parties and dinners with friends. But still, we all showed up at 9:00 am with anticipation of the third and final keynote speaker, Dan Ariely.
For those of you unfamiliar, Dan Ariely is a professor of psychology and behavioral economics at Duke University and best-selling author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Ariely is known for his research and (often amusing and unorthodox) experiments that question the forces that influence human behavior and the irrational ways in which we often behave. Ariely is no stranger to the stage. He has been featured in numerous TED talks since 2009. At TMRE the point of the presentation was simply: we are predictably irrational. Read More