The 2014 4A’s Strategy Festival wrapped up with week in Chicago at the Langham Hotel. Between the powerful speakers, rich content, impressive case studies, and jaw-dropping venue I would argue the conference was a smashing success.
The conference also celebrates the Jay Chiat Awards. Now in its 18th year, the Jay Chiat Awards are global awards that recognize the best strategic thinking in marketing, media and advertising around the world. The conference featured various case studies from this year’s winners. The awarded agency spoke to not only the campaign, but the challenges they faced, the strategies that overcame those challenges, and the staggering success metrics the campaign delivered on.
The highest honor is the Grand Prix which was awarded to OgilvyOne for the British Airways “Visit Mum” campaign. Check out their campaign and a few other winning campaigns below. For the full list of winners click here.
Grand Prix: OgilvyOne— British Airways “Visit Mum”
Global Strategy, Bronze: Leo Burnett/Arc Worldwide/Holler/Starcom MediaVest Group—Procter & Gamble – Always “#LikeAGirl”
Product/Service Creation, Silver: Lowe Lintas and Partners, India—Hindustan Unilever Ltd. “Little Farmers of Kissanpur”
Non-profit, Gold: Memac Ogilvy & Mather—Sawa Mninjah “Rescue Radio”
Lastly, a special thank you to FCB for hosting the Monday night party at their stunning offices on Michigan Avenue. No trip to Chicago is complete without some Garrett popcorn, thanks for party favor!