Today the internet is buzzing with retrospectives of Steve Job’s innovative work as Apple’s CEO. Jobs sought to change the world by taking computer generated technology to the next level. And his marketing of these new technologies was, to say the least, inspired.
Commercials for Apple products use a variety of tactics to achieve “stickiness” with consumers. They often let the technology shine as the superstar to open our minds to new possibilities. But for me, the commercials that really “stuck” were those that tugged at the heartstrings. I’ll remember Jobs’ legacy through those advertisements that told a great story about how new technology could bring us a little closer to one another:
For a highlight reel of the Apple ads that captivated us during Steve Job’s creative direction click here.