“Second screen” activity is the media marketing name for doing this:
That is, using a mobile device to share on social media sites or follow a conversation while watching TV.
A report from Trendrr, a TV and media analytics company, shows second screen activity doubling over the past year.
This activity tends to cluster around sports and special programs like the Grammy’s or Oscars.
What does this mean?
- If you prefer the Sunday paper to Twitter, it might aggravate your concern about how we as a culture are prone to media-induced distraction and loneliness.
- If multi-tasking is your life, it might speak to your desire for more social, immersive entertainment experiences that old media can’t deliver.
- If you’re a marketer, you probably see dollar signs. More screens, more ads.