Santa has joined the social media universe and is “taking time from baking and wrapping presents” to send some holiday cheer. O2, a U.K. wireless provider, and their PR agency, Hope & Glory, have made Santa reachable via Twitter and YouTube for personal messages and replies. All you have to do is send a tweet with “#02Santa” and he’ll reply to/read the tweet in a video on his YouTube channel.
Alex Pearmain, head of social media at 02, said, “We felt that we should create something fun as an integrated aspect of our Christmas digital campaigning — something that gets consumers involved with us and allows 02 to deliver a bit of entertainment during the festive period. Our social-media channels seemed the ideal platform to do this on, and we hope this campaign will help to cut through some of the current consumer gloom and spread some festive cheer.”
The creativity of this campaign is great and has become very popular in the short amount of time that it’s been around. Santa has already responded to over 600 tweets from both kids and adults. It is a great way for O2 to set themselves apart from the other telecommunications companies out there, which is not an easy task these days.
Sadly, it’s only running for a week but if you write before the 15th Santa will be sure to reply by Christmas. I just sent my family a message and am very excited to see the video and my mom’s reaction! Not much time left before the deadline so get tweetin’!