For those of you who haven’t started yet (I know one or two) time is running out. But for those who have been doing their Christmas shopping this year, it turns out that online shopping continues to grow (15% over last year according to the New York Times). What is interesting is that more people are using mobile phones in the shopping process, though appears they largely browse via these devices and make the actual purchases on a tablet or traditional PC/laptop.
It will be interesting to see how mobile phone shopping and purchasing evolves. In the early days on online banking (just about 15 years ago), consumers were willing to review information on their laptops but felt the desktop was much more suitable to make actual transactions. Back then they indicated they felt that desktop computers were more secure and they’d be less error-prone when entering numbers or commands. It may be that as consumers get more and more used to employing smaller mobile screens in the shopping process, increased transaction numbers will follow.
Who knows, maybe in a few years we’ll see an easy return the Christmas presents you don’t want app.