Pantene has introduced a new product line, natureFUSION, which is contained in packaging mostly sourced from sugarcane plastics. The plastics are comparable to their petroleum-based cousins, but production of sugarcane-based plastics require significantly less fossil fuel resources. (Proctor & Gamble estimates conversion to this form or plastic will reduce its fossil-fuel consumption by 70 percent, as well as its greenhouse-gas emissions by 170 percent.)
In echo of other comments already made throughout the blogosphere, this is a notable step in the direction of sustainable manufacturing practice. Pantene is Proctor & Gamble’s largest beauty brand, and the move by this established player ought to have ripple effects in consumer demands from and production of consumer packaged goods.