Blog

Grow Your Brand with Seeds of Insight

Spring is upon us and at W5 we welcome letting go of the old and embracing the new. We welcome growth to inspire our business solutions and support our clients grow their market share.

To commemorate spring, we want to share some seeds of inspiration to inspire you and your team as you look to continue to grow your business and brands in 2019.

Growing Membership and Brand Awareness

Partnered with a F500 client to segment the healthcare exchange marketplace and identify key motivations and drivers that defined members. Insights inspired authentic messaging to connect with the current member base while driving membership growth and brand awareness in new markets.

Growing Brand Engagement

Leveraged consumer journeys for a premium apparel brand to identify opportunities and barriers when purchasing at retail and online. Findings informed refinement of the brand’s communication strategies, online presence, and in-store displays to grow engagement and sales across both channels.

Share of Wallet Growth

Worked with a Mexican restaurant chain to understand where and how to differentiate the brand and menu offerings. Strategy fueled a new communications strategy and menu redesign to grow share of wallet among existing guests and encourage trial with new audiences.

Growing Subscriptions

Conducted exploratory research for a national publication to better understand Millennial moms’ content needs and expectations. Research inspired a reformulation of the publication’s editorial mission and approach to channel-specific content development and curation to grow readership and subscriptions.

Growing a Product Portfolio

Executed groups for an emerging food brand to identify concepts to pursue or eliminate, fueling go-to-market strategies for winning concepts to support portfolio growth.

To learn more about how to Grow with W5, drop us a line. In the meantime, enjoy the flowers blooming and birds chirping. Spring is upon us!

Leave a reply

Your email address will not be published. Required fields are marked *