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Oh Snap

Snapchat usage is on the rise. According to GlobalWebIndex, it is now the fastest growing app this year. The chart below highlights five social/messaging apps and their growth in 2014. This strong increase in usage across social media platforms gives proof of the ongoing migration of social media behaviors to mobile devices.

How are companies leveraging this social trend? For Snapchat, brands and advertisers are still trying to figure out how to best engage Snapchatters. However, that hasn’t stopped brands like Taco Bell that has seen success despite marketing in the dark. And Snapchatters are contributing their ideas, too. A blog post by Markerly highlights 10 Ways 10 Brands I Love Could Advertise on SnapChat. For example, Whole Foods – Snap: salad bar deliciousness; Promo text: Hungry? Come to Whole Foods within the hour for 30% off salad bar. Or, Tory Burch – Snap: beautiful shoe; Promo text: Sneak Peek of our newest shoe – releasing in 1 week!

Let’s not forget about Snapcash as well. Introduced last month, through its partnership with Square, users (U.S. only and 18-plus only) enter debit card information then simply send a cash amount within a text. And Snapcash isn’t just for consumers; businesses too are finding creative ways to use it. For example, the digital creative agency MRY announced yesterday it has begun accepting RFPs through Snapcash (check out the microsite with all the instructions).

Wonder if brands will leverage promotional ideas like Merkerly mentioned with Snapcash? Think flash Groupon…

If you’re interested learning more about social networking behaviors and engagement levels across markets, check out GWI Social below. In the report, GlobalWebIndex draws on their Q3 2014 wave of research highlight a range of demographic, region and market specific trends and offer insights on:

• The most popular social networks and apps, including rates of growth over the last six months

• Current attitudes towards Facebook

•The rise of mobiles, tablets and messaging services

• Networking behaviors by age, with a special focus on teens

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