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QR Codes and Grocery Shopping


QR Codes have been around for a while but adoption in the US has been slow. In South Korea, where they’ve caught on, the grocer Tesco has figured out how to combine QR codes, mobile phones, and downtime to make day-to-day lives better. What did they do? Tesco figured out that in the busy lives of Koreans, grocery shopping was a dreaded chore that sucked away their free time. So, by placing QR codes in a previously unproductive space (subway stations) with displays that mirror grocery displays, the retailer was able to grow market share without adding stores.

The brief video below shows how they leveraged a mix of technology, market insights, and strategy to rebrand themselves and provide people with a solution that actually made their lives better.

[youtube=http://www.youtube.com/watch?v=fGaVFRzTTP4&w=640&h=390]

2 Comments

  1. Zappos Ads Use QR Codes To Dress Naked Women | CREEL Communications Says :

    Posted on July 11, 2011 at 4:34 pm

    […] QR Codes and Grocery Shopping (w5blog.com) […]

  2. Karen Farmer Says :

    Posted on July 13, 2011 at 9:00 am

    For those who want to go a little more extreme with their QR codes, check this out. http://www.psfk.com/2011/07/qr-code-tattoo-makes-your-heart-sing.html. Warning: they show the actual tattooing so if you don’t want to see that, the really cool QR part starts around the 2 minute mark!

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