METHODOLOGIES

Quantitative research answers strategic questions by providing an objective view of the marketplace. W5 examines data from a diverse set of questions to understand their relationship and impact on one another, providing a reliable and valid understanding of consumer behavior.

attitudes-and-usage-research1

Attitude and Usage (A&U or AAU) research answers essential questions of…

Audience Identification and Profiling research paints a detailed picture of a core market…

Concept Testing provides insight on how a product, service, or…

conjoint-trade-off

Conjoint analysis explores the value consumers place on your products or services…

message-and-copy-testing

The message testing process begins with creative stimuli and copy and ends with…

segmentation

Segmentation, the identification of different consumer groups in the market…

strategic-tracking

Strategic tracking research monitors a brand’s perceptions and marketing…