METHODOLOGIES

Strategy is a natural extension of the work we do, work that tells a story and provides a direction forward. Our practice amplifies our research to serve two goals: inspiration and application. Inspiration leverages consumer understanding to inspire new ideas. Application focuses on solving problems and identifying opportunities.

collaboration

Our collaborative strategic services are opportunities for cooperative thinking and ideation…

deliverables

W5’s deliverables translate research findings for wider audiences, using graphic design, film…

analysis

W5 works with existing primary or secondary research findings to bring clarity to…