Of course, the font you choose matters. The font is the visual representation of your message. A font should not only convey your voice, but be easy to understand and indicative of your tone. When choosing the best font style, be weary of over used styles, they may invoke a public exhaustion. The general populace has just about turned its back on fonts like Comic Sans and Papyrus due to an overabundance of inappropriate and cliché use in the 80’s and 90’s. Then, there are classic long format fonts that may stay forever strong like Helvetica, which is the subject of the documentary of the same name. However, every font has the potential to fall like the Roman Gothic Empire.
- Limit the Amount of Fonts Used: A header and body should suffice, if you’d like to add a touch of a third for emphasize use it sparingly.
- Fonts Need to Be Legible: Readers should not struggle to obtain your message.
- Watch the Kerns: Check your spacing between the letters, you don’t want them to be crowded. Same goes for leading, the distance between the baselines of successive lines of type.
- Don’t Get Carried Away: “Cute,” “Magically,” “Metal,” “Edgy,” and “Funny” should not be adjectives that come to mind when deciding on a font.
What makes a good font go bad? To answer that question and learn more about our culture in type, check out this article “We Talk About Fonts All Wrong. Here’s a Better Way” from Claire Fallon of Huffington Post on a discussion with Douglas Thomas, author of “Never Use Futura”. Thomas makes strong points about the relationship between fonts and the people who use them. This was a fun and insightful interview, and “Never Use Futura” seems like a fascinating read, but in the words of Mr. LeVar Burton “You don’t have to take my word for it.”