Tech trends

Technology and the way people interact with devices have always been in our DNA here at W5. We continue to be intrigued and curious to understand, and help our clients understand, the role of technology in consumers’ lives. As we become more and more connected and the Internet of Things (IoT) infiltrates more and more objects – from cars and homes, to watches and belts – people’s expectations, perceived value and barriers to adoption will shift. Anticipating these shifts will be advantageous for companies looking to secure market, and wallet share moving forward.

The CES, Consumer Electronic Show, is a hot bed for innovation. This year’s show features products from Mercedes-Benz F 015, a self-driving concept car, to LG’s multitasking Twin Wash washing machine and everything in between. While some products are closer than others to hitting the marketplace, the bigger question is which products will actually be meaningful to consumers? In this video, Google Think speaks to Shawn DuBravac, Chief Economist and Director of Research at the Consumer Electronics Association, Ryan Barnett, Partner Technology Manager on Android Wear; Henry Newton-Dunn, designer on Android; and Avinash Kaushik, Google digital marketing evangelist to get their take on the big trends and what they mean for businesses.

Beyond the Tech Trends: A CES 2015 Recap highlights key questions companies should consider as daily life continues to be reimagined including:

  • Are we there for customers in the moments they need us?
  • Are we gathering the right data and insights and getting smarter and better with each customer interaction?
  • Are we embracing speed as a value in everything we do?
  • Can we reimagine our business to create breakthroughs?

Check out Google Think’s full article here.


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