Recently I’ve noticed an increasing delay in my commute from Chapel Hill to W5’s office in Durham, North Carolina as more cars congest the roads and pedestrian crossing lights blare a bit too brightly for my not fully caffeinated eyes. Once I could see past the cars blocking my view, I soon realized the cause of traffic: throngs of students.
That’s right, it’s back-to-school time!
While some universities and colleges have a head start on the semester, elementary through high school students and their families are in full swing picking up last minute supplies and the coolest new threads. It’s also the second largest retail season in the US and represents a playground for various marketing and sales tactics.
The second largest retail season in the US has demonstrated the importance of mobile advertisement and understanding consumer preparation and purchasing behaviors. Check out this infographic from AdRoll for a look at the major marketing and sales trends of the 2015 Back-to-School season.
Infographic by AdRoll (source)