We believe there is an art to the science of market research.
Hi, we’re W5.
Creative, intelligent, collaborative–just a few words that represent the W5 team. We are an eclectic group of people–statisticians, designers, anthropologists, journalists–bound by a common curiosity to understand people, products, and brands.
Influenced by the entrepreneurial spirit of our founders, W5 is a proudly independent firm. This allows us to be agile, flexible, and quickly adaptable to changing business environments for our clients. Independence means we can do all this while remaining 100% true to ourselves.
Clients who work with W5, from start-ups to F100 to advertising agencies, understand this unique advantage and see the value of our independence in the work we deliver.
We have a passion for the work we do and the industry we serve.
Meet the Team
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Ronii Bartles
Practice Consultant
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John Capps
Senior Practice Consultant
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Amy R. Castelda
Partner
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Tom Daly
Partner
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Emma (Stieffel) Eyman
Client Relations Consultant
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Kana Feng
Practice Consultant
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Kelsey Howell
Practice Consultant
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Kathy Justice
Senior Practice Consultant
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Martin Molloy
Senior Partner
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Dorothy Nam
Practice Consultant
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Allison Savicz
Practice Consultant
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Tristan Shook
Partner
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Andy Willard
Partner
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Your Name Here
Join the Team
We’re always looking for brilliant minds to join our team.
See something that piques your interest? Send your resume to careers@W5insight.com
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Qualitative researchers at W5 conduct in-person and online projects, interpreting human behavior and communicating insights to our clients through compelling and engaging deliverables.
Responsibilities include research design, coordination of study logistics, moderation, and analysis and production of deliverables to tell the consumer story.
We strongly value strong writing, strategic thinking, design, storytelling, and client management skills. We welcome candidates with diverse backgrounds, including experience in journalism, anthropology, teaching, design, and multimedia.
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Quantitative researchers at W5 conduct online survey projects, analyzing people’s responses to custom questionnaires and developing cohesive and engaging reports.
Responsibilities include writing survey questionnaires, managing fieldwork, programming tables, and writing custom reports. You should be comfortable using statistical data to draw insights and tell a story in reports to our clients.
We strongly value strong critical thinking, writing, design, storytelling, and client management skills. An eye for detail is required, as well as the ability to see the big picture across a large data set.
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Client Relations Consultants at W5 work in a marketing capacity, primarily supporting business development-related initiatives and serve as the ‘voice of the customer’ internally.
Responsibilities include sales, marketing, and account executive responsibilities as well as developing new ideas with the team to attract and retain clients.
You should be entrepreneurial in nature, with an optimistic attitude and work ethic and able to listen, identify, and develop new solutions while maintaining current workflow initiatives in a deadline-sensitive, fast-paced, high-profile work environment.
Client Endorsements
“From start to finish W5 was a strategic partner and collaborator on a project with lots of twists and turns. They never missed a beat and delivered a thorough and actionable report. It should always feel so easy.”
— SVP, Group Director of Strategic Planning, McCann Erickson
“The collaboration with W5 helped scope the work to have a more actionable impact on the organization. The results were extremely well received all the way up to C-level management. Overall, W5’s consulting, thought leadership, project management, analysis, and the in-person presentation excelled from other partners we work with.”
— Consumer Insights Manager, Avery Cards
“W5 is always really helpful. Obviously, they are experts at research, but they go further to really understand what your needs are and what information will be most useful. Then they package it all up in a clear and actionable report. Top-notch folks doing top-notch research.”
— Group Strategy Director, The Tombras Group
“The experiences I’ve had with W5 have been exceptional. The insights garnered regarding content development, execution, and creative were put to use immediately. I consider W5 a true partner in understanding our research objectives, and they execute on a methodology that most effectively responds to those needs. The reporting is insightful and easy to absorb.”
— Associate Research Director, Meredith Corporation
