04
Jan

How Will History View The Near Future

Posted by: Martin Molloy in: culture , emerging technology , knowledge , marketing No Comments on How Will History View The Near Future

I was cleaning out my office and found an article I clipped out from the New York Times in 2010. On September 13, 2010 Douglas Coupland (the author who coined the phrase Gen X) published a dictionary of the near future. He said, “the thing about the future is that it never feels the way we thought it would.”

Given how 2020 was so concentrated with events and new language, I thought it was interesting to look back on how, ten years ago, Coupland was thinking about the near future. Given we have new terms from 2020 like new normal, BLM, contract tracing, Doomscrolling (a personal favorite), Pod, Virtual Happy Hour (or virtual anything), Zooming, etc. I was reading the article thinking which of his ideas are still with us.

Some things that seem especially pertinent to today include:

Frankentime: What time feels like when you realize that most of your life is spent working with and around a computer and internet.

Interruption-Driven Memory: We remember only red traffic lights, never the green ones. The green ones keep us in the flow, the red ones interrupt and annoy us.

Blank-Collar Workers: Formerly middle-class workers who will never be middle class again and who will never come to terms with that.

Post-Human: Whatever it is that we become next.

The last one seems very relevant for today. With the New Year we cannot lament about this year any longer, it’s stretched into a period of time or a brief era, straddling two years. Given the concentrated series of changes people have gone through, I’m curious to see:

What we embrace and do more of…

What we leave behind to never do again…

What new things we keep around a while…

As interesting as 2020 was, it feels like 2021 and 2022 will be more transformative for people as we change how we entertain ourselves, cope, shop, interact with each other, interact with brands, etc. Instead of being a reaction to a crisis the next one to two years will present more of an opportunity to carve a new path based on new choices, old choices, and the reality of a changed economy and world.

By the way, if you want to look back on words that you will never want to hear again in a year or two, the NYT published a list of those too, which you can find here.

22
Dec

Happy Holidays!

Posted by: Amy Castelda in: Uncategorized No Comments on Happy Holidays!

We extend our warmest wishes for the Holiday Season to our clients, vendors, colleagues, and friends!

23
Nov

Exercising Empathy From All Angles

Posted by: Megan Giedraitis in: culture , market research No Comments on Exercising Empathy From All Angles

To understand the needs and motivations of consumers, empathy is an oft-used term in the market research industry. While it feels it gets tossed around frequently, it is important to look at empathy from different perspectives. The ability to relate to others is essential in learning how people think and behave which helps businesses more clearly understand their consumers and identify their needs. To cultivate this human-centered mindset, we believe in collaborative approaches to elevate the voice of the consumer while focusing on the research objectives on the table.

Theme of the Month

For November’s Theme of the Month meeting, W5er’s got together virtually to share stories about a resonant topic followed by key takeaways and action steps based on various learning resources. This month we dove into EMPATHY.

Here’s a few strategies we learned for building and integrating an empathetic mindset in our personal and professional lives:

Be Present

Colleen Stanley, president and Chief Sales Officer of SalesLeadership, Inc., highlights the importance of forming a true connection with others in this webcast.She offers the simple act of turning off your notifications to pay attention to what’s before you and illustrates the value of taking off your shoes to see the world from another perspective. By staying present and focused, “you’ll build influence and trust,” Stanley says.

To keep the conversation elevated as market researchers, we can:    

  • Practice active listening – Improve communication skills by practicing active listening to stay engaged in conversations

Broaden Your Tribes

In this episode of NPR’s Hidden Brain, You 2.0: Empathy Gym, psychologist Jamil Zaki describes empathy, not as a fixed trait, but rather a muscle we need to exercise. He explains how empathy allows us to look outwards but also encourages association with groups similar to us. If we recognize our narrow-mindedness we can broaden our tribe and embrace a shared human experience.

One way to increase empathy is to welcome experiences promoting immersion to understand others’ lives.  One approach W5 takes to embrace new points of view and push outside our “bubble” is:

  • Volunteering for a Cause – Become engaged in interesting interactions and get involved in experiences outside our comfort zone by volunteering for a meaningful cause

Acknowledge Others

In this TED talk series, An Ode to Unsung Heroes, speakers share stories honoring those devoted to taking care of our communities. From lunch ladies, to librarians, to trash collectors, these workers are the backbone for essential societal structures. Throughout the talk, speakers reveal the power of gratitude for these largely unnoticed roles and practical ways to cultivate empathy for others.

To acknowledge other human conditions in research, we can:

  • Understand Impact – Be mindful of the unique risk factors and impact COVID-19 has had on others while listening to understand their story

Dive Into Fiction

While plenty of self-help books offer advice on creating that empathetic edge, research suggests that reading literary fiction is associated with improvements on Theory of Mind tests, a common psychological measure for empathy and understanding. You can become transported into a character’s mind while going through a war, traveling as an immigrant, or living in poverty.

Here’s some of W5’s favorite fiction titles to improve empathy:

Early Insights

If you have ever seen children’s TV shows, you are familiar with the flashing colors and exaggerated sound effects. These perky programs are much more than entertainment for kids (and torture for parents). Themes of kindness and caring for others has always been present in kids’ shows, but recently there has been a steady increase in empathetic programming.

Inspired by kid-focused narratives depicting a world of friendship, positivity, and courage, we hope to:

  • Keep It Light – Associate empathy with feelings of warmth as well as a motivation to improve one’s condition rather than experiencing suffering

We believe great research starts with asking questions and creating connections to understand different viewpoints and life experiences. What does empathy look like for your team? Share your strategies with us in the comments below.

02
Oct

The Annual Market Research Podcast Award

Posted by: Amy Castelda in: advertising , emerging technology , knowledge , market research , marketing , podcast No Comments on The Annual Market Research Podcast Award

As of October 2020, PodcastHosting.org found there to be over 1,000,000 podcasts globally and over 29 million episodes available for download. In the US, 75% of the population is familiar with the term “podcasting” and 37% of people (104 million) listen to podcasts at least every month. Genres range from true crime and Sci-Fi to narrative and philosophy, featuring a plethora of podcasts for listeners to choose from, including the market research (MR) industry.

We’re huge fans of podcasts here at W5 (see Podcast Recs from W5) and take a keen interest in those published by our friends and colleagues in the insights industry.

Each year the list of MR podcast grows, and thanks to Little Bird Marketing, in partnership with GreenBook, these podcasts are recognized for their cutting-edge content, innovation, and industry contributions. However, only one podcast in the insights industry captures the title and glory of MR Podcast of the Year. In 2020, that title goes to THE PRS IN VIVO PODCAST.

PRS IN VIVO had tough competition with DATA GURUS PODCAST and MR REALITIES PODCAST close on their heels as first and second runners up.

Additional mentions and 2020 nominees include:

7:47 Conversations
Audible Insights
Engagious
Finding the Edge
Happy Market Research Podcast
The Insight Out Show
Intellicast
MRXplorer Podcast
Retail Ready
Content is Your Business
Stories of Market Research:
The Insightrix Podcast
The New Mainstream

Congratulations 🎉 to all the nominee and winner of the 2020 Market Research Podcast Award! We look forward to seeing what the 2021 awards will have in store.

Happy listening!

24
Sep

Embracing Cultural Adaptability

Posted by: Megan Giedraitis in: culture , knowledge , podcast , social networking No Comments on Embracing Cultural Adaptability

Cultivating an impactful company culture while operating mostly remote is no simple task. While a shift to digital platforms has offered a level playing field for employee involvement, most virtual interactions offer only one-sided conversations and little room for creativity.

Thankfully, as humans, we have evolved unique and highly flexible techniques for adapting to novel environments. This was true for an initial pivot to an all-virtual business model and is now relevant for maintaining strong company culture. By embracing cultural adaptability, organizations can tap into innovative strategies to widen coworker interactions and reignite team cohesion.

Here’s how W5 is taking advantage of online opportunities to keep morale high and fuel collaboration:

Theme of the Month

To create an environment for candid conversations, W5’ers recently got together for its first ever Theme of the Month meeting. The team now meets virtually once a month to learn about a topic that inspires professional and personal growth. For September, the theme was MOTIVATION.

To personalize the experience for each employee and push beyond the possible stressors of a book club format, the W5 team is given free rein on their choice of learning. We begin the meeting by sharing stories of how the theme plays out for each of us. Below are five quick techniques we discussed to stay motivated:

  1. Just 5 Minutes is a method to “trick” your brain into thinking you are focusing on a task for just five minutes. More often than not, the five minutes will run out and next thing you know you completed an hour-long living room workout.
  2. The Pomodoro Technique is an effective time management tool for not only getting momentum on a task but also remembering to take breaks to reduce the need for long recovery at the end of the day.
  3. The 5 Second Rule is a simple practice made to build new habits. Have an idea? According to bestselling author Mel Robbins, to shift out of automatic thinking patterns, you have five seconds to take action.
  4. Creating To-Do Lists of never-ending tasks is one thing, but designing a checklist with small, doable steps will help get projects done. 
  5. 2-Day Rule is all about showing up and doing the work. Under any circumstance, never skip a habit more than two days in a row.

After sharing a quick recap of resources read, watched, or listened to, key learnings are shared among the group. Here’s a few resources and takeaways on motivation to inspire you and your team to stay on track:

  • Maslow’s Hierarchy of Needs Updated: Humanistic psychologist Scott Barry Kaufman, points out that humans are complex. We have an inner destiny, but we also need to pay the bills. As we work to stay focused on initiatives through current challenges, it is important to nurture needs along the entire pyramid.
  • Discipline Equals Freedom: In this episode of the Tribe of Mentors Podcast, retired U.S. Navy SEAL officer and bestselling author, Jocko Willink, discusses putting up boundaries to create freedom in your life. Looking to be free from health issues caused by poor lifestyle choices? Create discipline to maintain a balanced diet and consistent exercise routine.
  • Dopamine Detox: By way of Silicon Valley, this trend is based on the notion that overstimulation from screen time may lead to a tolerance for dopamine, the neurotransmitter associated with pleasure and happiness. By avoiding stimuli that trigger impulse behaviors, we can take a must-needed rest at baseline. The goal of the “detoxing” is to derive pleasure and feel motivated with less dopamine. (One of Netflix’s top watches, The Social Dilemma, highlights the dangers of this overstimulation as well).
  • Staying Focused Under Pressure: In this TED Talk, Seattle Seahawks quarterback, Russell Wilson, emphasizes that life is tough and there are challenges we simply cannot predict. He recommends cultivating neutral thinking or looking at the truth of the situation. By living moment-to-moment without an emotional lens, we can successfully visualize and carry out our goals.  

W5 believes in a culture that embraces curiosity and perspective and adapts to an ever-changing landscape. Share how your team is kindling its culture in these challenging times!

20
Aug

Spotlight: Inspiring a Plant-Based Menu Offering

Posted by: Megan Giedraitis in: knowledge , market research , product innovation , study No Comments on Spotlight: Inspiring a Plant-Based Menu Offering

Last year we discussed a recent spike and interest in plant-based food and we are back to say business is booming. In the wake of a pandemic, consumers are re-evaluating their nutrition strategy and using this time to discover healthier lifestyle choices. During March, we saw plant-based food brands flourish next to their animal protein competitors with a 90% increase in retail sales compared to 2019.

Fast-casual favorites including Burger King, Dunkin’ Donuts, Qdoba, Subway, and White Castle are taking advantage of this surge by expanding plant-based options, launching new products, and diversifying plant protein choices. By incorporating innovative, plant-forward foods, these companies are helping a wide variety of consumers meet their health goals.

Pandemic shopping habits have also shifted to a focus on freezer-friendly and extended shelf-life protein options that support at-home meal experiences. Consumers are seeking out wholesome ingredients opening the door for retailers and restaurants to feature the natural hues of fresh fruits and veggies.

While a colorful Instagram shot of an Impossible burger may increase your plant-based following, there is a real growing awareness that a diet incorporating more plant-based foods has a significant impact on our carbon footprint. This desire to eat more plants and protect the environment is especially true with Gen Z’ers, our no-nonsense generation willing to do whatever it takes to make a difference.   

Skeptical if the plant-based food industry has staying power? Although uncertain times lie ahead, fresh data from Meticulous Research shows the plant-based food market is expected to be worth $74.2 billion by 2027. Once considered a trend, plant-based foods have entered the mainstream.

With growing interest in protecting the health of humans, animals, and the planet, leaner menu options with simple ingredients are crucial to satisfying this taste evolution. This new landscape can be a challenge so W5 engaged key consumers as co-creators to flesh out the needs and desires of the non-meat marketplace consumers.

The case study below highlights how W5 leveraged customer voices to grant a quick-service restaurant permission to play in the plant-based space.

Inspiring a Plant-Based Menu Offering

A storied QSR brand partnered with W5 to explore and refine a series of new plant-based menus to guide its path forward. A primary goal was to identify attitudes and openness to new plant-based proteins to determine which flavor combinations and ingredients would best satisfy nutritional needs and cravings.

Approach

W5 conducted a series of discussion groups with QSR customers representing varying levels of interest in plant-based foods. During each discussion, W5 moderators, alongside clients and participants, discussed food habits, nutritional needs, and expectations for plant-based proteins.  General group discussions explored food trends and reactions to existing plant-based proteins while a series of “mini-groups” broadened understanding of desires for plant-based proteins by exploring food personalities, development of ideal plant-based QSR menu items, and mapping of currently available meatless options.

Results

W5 identified current likes, dislikes, and challenges for plant-based meat offerings to determine best practices and pitfalls. In addition to a final report, close collaboration with the client during fielding allowed W5 to deliver findings as the research unfolded through “quick wins.” This information was then used to determine which ingredient combinations, nutritional requirements, and flavor pairings would best fit with the client’s current offerings which in turn steered development of one or two select plant-based menu items for further testing.

Interested in leveraging innovative solutions to guide menu strategies and customer experience research at your organization? Reach out to learn why two decades of experience working in the food and restaurant category makes W5 an ideal partner.

18
Aug

Considering Gen Z: Best Practices to Reach a Younger Generation (Part 3)

Posted by: Kathy Justice in: culture , Gen Z , knowledge , market research , marketing No Comments on Considering Gen Z: Best Practices to Reach a Younger Generation (Part 3)

W5 takes special interest in crafting research approaches that meet the needs of specific consumer groups of interest. In this three-part blog series we will examine how best target and understand Gen Z in research studies, a consumer group considered the future of the global economy. In today’s post we identify best practices and key considerations for designing effective, engaging market research studies with Gen Z consumers.

When designing research for Gen Z, it is important to take all the aforementioned factors into account. Missteps can create a disconnect that is hard to overcome and may result in less engaged respondents, or worse, respondents who abandon the study altogether. So how can we design effective research that makes it easier to connect with this generation? What should we pursue and what should we avoid when interacting with Gen Z?

Here is a play-by-play of how to design research studies for this dynamic generation. Note, these research approaches are mentioned with Gen Z in mind but can apply to almost any type of consumer. The expectation among Gen Z for online connectivity may be stronger than other generations, but the practices below make research easier to conduct among any group of people and fulfill their expectations for fast, smart, and adept research projects.

  1. Be authentic and transparent. Gen Z values honesty and straightforwardness. Do not obscure why the research is being done, share false promises of what the research experience will be like, or create any false impressions. Alert participants to the amount of time they will spend on the project, what is required of them, how their information will be used, and if possible offer both a cash incentive and smaller interactive rewards such as emoticons, virtual coins, or skins they can use to modify their online presence (if you are conducting research online).
  2. Meet them where they live online. Find ways to target consumers where they spend their time and capture their interest immediately. Use social media-inspired recruiting efforts to find your target on social platforms (TikTok, Snapchat, etc.), gaming platforms, or online chat threads (Reddit, for example) and invite them to take part in your research through an online invitation and screening process.
  3. Make the smartphone your research ally. Consider employing smartphones more liberally in your research design. Gen Z is comfortable expressing themselves online and through written communication. Design research studies that use text, video chat, or quick smartphone-friendly mobile surveys to tap into consumers’ lives quickly and capture their real-time thinking, attitudes, and decision making.
  4. Embrace their desire to create content. While members of Gen Z view video as a promotional tool they can manipulate to promote or present themselves in a certain way, sometimes a highly produced piece can be misleading as it fails to present who the subject really is and how they really think. However, video is an extremely useful tool for sharing consumers’ lives. It also allows Gen Z to create content (something they love doing). To avoid overproduced video production and find that authentic voice include assignments in your research that require short bursts of video that encourage participants to complete a quick activity or answer a short question on video they can upload on the spot.
  5. Gamify the research. Make the research a fun and rewarding challenge by creating a game-like atmosphere. Gamifying an online survey, online discussion, or video journal can create more engagement and encourage completion. Some examples include offering bonus points to those who answer a certain number of questions within a specific timeframe or allowing your participants to create teams and work together to solve a problem.
  6. Be as inclusive as possible. When conducting research with Gen Z ensure a diverse group of consumers are invited to join. This could include a mix of ethnic/racial backgrounds, gender identity, political leanings, or spiritual affiliations. Ensure a variety of perspectives and experiences are included so no one is underrepresented.
  7. Rely on more than words to communicate. Avoid relying on language alone as a mode of expression. Bring in other tools to share attitudes, emotions, and expressions such as avatars, emoticons, stickers, etc.
  8. Do not repeat yourself. Be as concise as possible with the research and keep the length of the research in mind. As a rule ask short and direct questions and do not ask multiple versions of the same question. If more detail is needed, send a private follow up or ask for some one-on-one time with your research respondent.
  9. Do not forget—build in extra time for younger audiences. With younger audiences, particularly age 13 and under, parent approval and guidance may be required. When parents are involved, it is important to build extra time into the recruiting process to onboard parents and their kids. Additionally, it is important to consider the best time to engage with the audience; for example, after school might be filled with snacks and homework so early in the day might be the best opportunity. Set appropriate rules for the engagement including time requirements and be sure to over-recruit to cover those who need to back out of the study last minute.

Gen Z is a new and challenging group of consumers to understand. They are defined by their life online, their vast access to knowledge, and unlimited choice. Research approaches should adapt to embrace these aspects of their experience so we can begin a journey of discovering who Gen Z truly is and how they make decisions, both big and small.

Should you have any questions about Gen Z as a research audience or how to design your research to best fit their needs and expectations, please reach out to W5 for additional information, resources, and custom research design.

This is our final entry in the three (3) part series on Gen Z. You can find the first and second installments here and here.

This thought-piece was developed from conversations with key vendors and web and book-based research from the following resources:

04
Aug

Considering Gen Z: Best Practices to Reach a Younger Generation (Part 2)

Posted by: Kathy Justice in: culture , Gen Z , knowledge , market research , marketing No Comments on Considering Gen Z: Best Practices to Reach a Younger Generation (Part 2)

W5 takes special interest in crafting research approaches that meet the needs of specific consumer groups of interest. In this three-part blog series we will examine how best target and understand Gen Z in research studies, a consumer group considered the future of the global economy. In today’s post we will look at what differentiates Gen Z from other generational groups and what has influenced their world experiences and behaviors.

With Gen Z, then, it is important to consider and cater to their hyper-connectivity. Gen Z has been part of one of the most accelerated periods of technology development in human history. In fact, most members of this generation have never been very far away from a smartphone (even as babies) and that has supremely impacted how they make friends, absorb information, communicate, and buy products. The digital landscape may even feel more familiar to them and easier to navigate than their own neighborhoods or cities, considering the vast amount of time they spend online. Of course, this impacts how they engage with online content and build rapport with others. Consider the following:

  • They are early adopters. Technology is second nature to them and a constant companion. They are among the first to know of new apps, streaming platforms/devices, social media networks, games, etc. and trial them before the rest of the population. The see their phone as a tool for meaningful communication and would feel lost without it.
  • Messaging is a native behavior. Texting, Snapchat, TikTok, the list goes on. This generation loves using technology to create quick, quippy digital content to communicate with one another, share ideas, or start movements.
  • They are selective with content.  With a ton of information at their fingertips, Gen Z has been able to choose (for the most part) their content and communities. If your content, aesthetics, and tone are not hitting the right notes, this generation may choose to opt out and go elsewhere. 
  • Their social groups cross the boundaries of time and location. Geographic rules no longer apply when creating a social network and bonding with others. Zoomers can find “their people” online regardless of where they live. They can choose to interact with others who respect and reflect their values and create their own “tribe.”
  • They work hard at curating an online presence. Gen Z is skilled at curating an online personality that reflects how they want to be perceived. They build and dedicate stories on specific channels to specific people. They know when and where to post “stories” for maximum effect. Due to their hyper-savvy relationship with media and its reach, they are wary and critical of other marketing efforts.
  • Online resources are their most powerful weapons to create change. There is power in numbers and Gen Z knows how to tap into their cohort to create movements, but most exist in the online sphere including “blitzes” to disrupt political rallies, block messages that don’t represent their values of inclusivity and diversity, and even buy a large portion of their clothing from online thrift, vintage, and reuse stores as an act of environmental protection. This generation mobilizes to create positive change and supports causes they believe in.

Appearance, values, and presentation—especially in online and virtual mediums—are of extreme importance to Gen Z. They also most likely to value a new set of rules for socialization, flowing seamlessly between groups of people online and in-person as they mobilize to support causes they care about. They also appreciate diversity and inclusivity more than other generations, placing extreme value on online communities that can gather people of differing economic backgrounds, ethnicities, and gender identities together in one place.  For this generation, the self they create is constantly evolving—a place to demonstrate change and fluidity—and online communities help support them in this endeavor. 

Stay tuned for our next entry in this three (3) part series. On Tuesday, August 18th we will discuss how to design effective, dynamic research approaches to engage Gen Z audiences. To access Part 1 of the Gen Z series, please click here.

This thought-piece was developed from conversations with key vendors and web and book-based research from the following resources:

30
Jul

Jobs-to-be-Done 101 [:60 Video]

Posted by: Amy Castelda in: knowledge , market research , marketing , technology No Comments on Jobs-to-be-Done 101 [:60 Video]

JTDB framework is applicable across almost any product or services category. From cereal, as featured in our video, to UX, to app design. It provides marketers and innovators a framework of understanding consumers’ purchase motivation—they do not buy products and services, instead they hire solutions throughout their day to get jobs done.

Check out our video, What is JTBD?, and download this helpful one-pager to understand how a JTBD framework can spark innovation at your organization.

“Jobs-to-be-Done” is a strategic framework for understanding how consumers use products and can be a powerful starting point for identifying opportunities for innovation.

Interested in learning more about JTBD? Check out these links:

8 Things to Use in “Jobs-To-Be-Done” Framework for Product Development

Finding Jobs Your Product is Used For [Video]

A Script to Kickstart Interviews About Someone’s Jobs to be Done

Top 8 Tips for JTBD Interviews

16
Jul

Considering Gen Z: Best Practices to Research a Younger Generation (Part 1)

Posted by: Kathy Justice in: culture , Gen Z , knowledge , market research , marketing No Comments on Considering Gen Z: Best Practices to Research a Younger Generation (Part 1)

W5 takes special interest in crafting research approaches that meet the needs of specific consumer groups of interest. In this three-part blog series we will examine how best target and understand Gen Z in research studies, a consumer group considered the future of the global economy. In today’s post we will look at why Gen Z is of interest to the market research community and why it is important to consider how they engage with the world when designing research studies.

What's next for Gen Z

In the market research industry, we are always balancing between “now” and “next,” carefully considering how to communicate with consumers, engage their minds, and capture their feedback with effective methodologies and approaches. For many years we have focused on understanding and communicating with Millennials, not exclusively of course, but admittedly this generation has occupied a large portion of our mental landscape.  Millennials possessed a great deal of buying power and represented a huge share of wallet for many brands and products.  But now it is time to consider the next generation, those next in line—Generation Z.

As researchers we are curious about this generation for multiple reasons. First, much current research about Gen Z cites them as a “disruptive” generation—consumers who will think, communicate, and interact with the world around them somewhat differently than those before them. This is largely accredited to their role as digital natives and constant connection to a “supercomputer” of information. Second, we still do not know where Gen Z will ultimately land in money management, big life decisions such as buying a home, or the trajectory of their careers. They are a generation still forming…a mystery of sorts. While we know they have experienced economic crisis and war (like Millennials), their course is not set in stone and has been complicated further by recent world events such as COVID-19 and social upheavals. Lastly, Gen Z makes up about 26% of the global economy and by sheer numbers alone, should not be ignored.

While “Zoomers” represent a span of ages, from five to twenty-five years old, as a group they represent immense purchase power with different levels of influence and ultimately, are projected to eclipse Millennials in size leading to an inevitable “changing of the guards.” While we cannot make any definitive claims about Gen Z and who they will be as consumers (remember, they are still developing), we can seek to understand ways in which they have experienced the world and explore what that means in the context of research design. Stepping into the shoes of the consumer and seeing the world through their eyes is a solid approach to crafting research studies in general, as it aligns the researcher with consumers’ mindsets.

Stay tuned for our next entry in this three (3) part series. On Tuesday, August 4th we will explore the influence of technology on Gen Z and how “hyperconnectivity” shapes their world view.

This thought-piece was developed from conversations with key vendors and web and book-based research from the following resources:

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