Over the past few decades, the bottled water industry has seen steady growth. Even in a down economy, sales for bottled water are booming with sales in the United States increasing 6.7 percent in 2012, to $11.8 billion, according to the International Bottled Water Association. It’s no surprise to see a trickle of new brands entering the marketplace in an effort to capture some of this liquid gold.
The latest product launch comes from our good friends at Nestle with the launch of resource Natural Spring Water, its domestically sourced premium still water brand with naturally occurring electrolytes for taste.
Larry Cooper, group marketing manager for resource, said the brand, which was introduced in Whole Foods in 2009, then Southern California in 2012 before its national rollout early this month, is intended for the most discriminating water drinker. “We look at bottled water as being at a more value, mainstream or premium level,” Mr. Cooper said. “And we have incredibly good coverage in those first two tiers, but we haven’t in all these years had a premium entry to compete with the Smartwater, Fijis and Evians of the world,” he continued, referring to the Glacéau, Fiji Water Company and Danone Waters of North America brands.
Keep in mind this is not new territory for Nestle. With over 30 years of experience providing healthy hydration in the bottled water segment, Nestle Waters North America is already a leader in the category producing six regional natural spring water brands in the United States, distributes three international brands, and produces Nestle Pure Life, its nationally distributed purified bottled water.
What is new for Nestle is the premium tier category where resource is making its splash. Speaking of splash, the official product launch was nothing short of premium. Actress Alyssa Milano introduced resource and co-hosted a consumer launch event in New York City. There, the brand also presented “Electrobatique-An Enchanting Discovery,” an original performance featuring water effects, aerial choreography and acrobatic dance and interactive projection design effects.
Shifting gears from water in the bottle to the big picture of water around the world, check out this great infographic produced by Seametrics, a manufacturer of water flow meter technology that measures and conserves water. The Water Rich vs The Water Poor looks at the disparity in water consumption between wealthy and underdeveloped nations.
As a girl who grew up in both Virginia and Ohio, my vocabulary is all over the place. I have some Midwestern sayings and I have some more Southern sayings. Now that I’m in North Carolina, I get made fun of for some of these contradictions. I will randomly say “y’all” but then say caramel without the ‘a’ (car-ml). I also say “Coke” when referring to a carbonated beverage and you can see by the image below it doesn’t really match up.
Back when I was in high school there was a test you could take online that determined whether you were more Dixie or Yankee depending on how you said specific words. All of my friends in Ohio thought I’d be Dixie. All of my friends in Virginia thought I’d be Yankee and sure enough I was right in between. I’m sure this test was completely scientific…
But now there is a legitimate way to understand the language you use based on where you are from! Joshua Katz, a Ph.D student in statistics at NC State, used results from a linguistic study and created maps visualizing areas where pronunciations differ. It’s very interesting to see the regional differences all across the US. Check out 22 maps here and see where you fit in. I still remain a contradiction but it’s fun to see how the results play out especially in such a visually appealing way!
If you are like me and watch an unhealthy amount of professional basketball, it would behoove you to check out Stats.NBA.com and spend the next, oh, 8 hours or so poring over “advanced metrics.” New statistical categories like TS% (True Shooting Percentage), PIE (Player Impact Estimate), and EFF (Efficiency Rating), have been created in the past few years to explain the game in ways plain ol’ points, rebounds, and assists cannot.
The “statistical revolution” in basketball was started by nerds, embraced by bloggers, co-opted by front offices, and is now packaged in friendly charts and graphs. The site is comprehensive, easy to use, and pretty to look at. Check it out.
More and more often developers are skipping the PC when designing consumer applications. The latest example is Google’s new Flipboard competitor: Google Currents. Like Flipboard, the application is designed to make a tablet or mobile magazine reading experience better and more interactive. The one interesting wrinkle is that it’s also set up to import your Google reader feeds, taking that content and making it beautiful. It’s good enough that it makes me want to read the content on my phone instead of on my laptop.
Also this week, Twitter released a new version this week. The trick to get the new look and functionality? You had to download it to your Android or iPhone first.
Data visualization has been a hot topic lately, so when I stumbled across this great tongue-in-cheek infographic by Grip Limited about the roles within an advertising agency I couldn’t help but share. This post goes out to all of our agency partners, W5 wouldn’t be the same without you.
Voyurl, a new data mining service that allows web browsers to collect and analyze their own surf data, wants to give consumers the same power as advertisers to assess their web behavior: Voyurl collects search and surf data to make content recommendations, and to allow individual consumers to analyze their own behavioral trends.
It’s an interesting take on the ongoing privacy debate over tracking consumer behavior online – Voyurl hopes that by putting the same information in consumer hands that third-parties are collecting on them, they will be able to leverage this knowledge in an empowering way.
Curious to see what others are reading into your surfing habits? Sign up for a beta account here.
The U.S. Census Bureau Center for Economic Studies has long supported (for the past ~5 years) an online system for pulling area-based employment and residence data using a visual map-based selection tool called OnTheMap. This software is fairly intuitive and fun to use, but can also be quite useful in exploring a specific market or region to understand where workers live and work, and how that has changed over time.
OnTheMap is useful for more than work location, however. It’s a multi-layered mapping tool, with companion data on demographics, earnings, industry characteristics. We’ve also used it to identify exact metropolitan statistical areas and radius ranges, to find transportation routes, greenspace, and tribal and military lands, and to simply better understand a physical marketplace.
For years, organizations like the Census Bureau relied heavily on point-in-time estimates, tables of statistics and physical and static maps for data exploration like this. As new systems come online, are developed further, and improved over successive versions, our ability to access information from our desktops is not only facilitated but empowered.
The Chronicle of Higher Education has an interesting infographic showing the percentage of adults with college degrees by county. They’ve added a nice piece of interaction that lets you follow changes over time since the 1940 census. You can view by gender, ethnicity, county, etc. Check out the full interactive version here.