There is no denying social media has transformed the consumer landscape over the past decade. (Whether it has been for better or worse is a conversation for another day.) Companies do not have a choice whether or not they want to be ‘social’ – nor do the industries in which they operate. Market research is no exception as seen on the infographic below, working to uncover brand insights and drive sales in the digital era.
Data visualization has been a hot topic lately, so when I stumbled across this great tongue-in-cheek infographic by Grip Limited about the roles within an advertising agency I couldn’t help but share. This post goes out to all of our agency partners, W5 wouldn’t be the same without you.
Steve Jobs, the co-founder of Apple Inc. and the man behind the first personal computer, the iPod, iPhone iPad and other innovations, has died at the age of 56. This infographic presents a history of the most memorable moments and products in Jobs’ career, as well as a selection of some quotes that sum up a lot of his feelings about their design, the competition and the computing landscape.
The BBC recently launched How Many Really?, a website that compares the size of current and historical populations with the number of people in your social network. You can see how the number of people you know compares to say, the number of Buddhists in the world, seats on the world’s largest airplane, or if you are interested, the yearly number of Aztec human sacrifices.
The U.S. Census Bureau Center for Economic Studies has long supported (for the past ~5 years) an online system for pulling area-based employment and residence data using a visual map-based selection tool called OnTheMap. This software is fairly intuitive and fun to use, but can also be quite useful in exploring a specific market or region to understand where workers live and work, and how that has changed over time.
OnTheMap is useful for more than work location, however. It’s a multi-layered mapping tool, with companion data on demographics, earnings, industry characteristics. We’ve also used it to identify exact metropolitan statistical areas and radius ranges, to find transportation routes, greenspace, and tribal and military lands, and to simply better understand a physical marketplace.
For years, organizations like the Census Bureau relied heavily on point-in-time estimates, tables of statistics and physical and static maps for data exploration like this. As new systems come online, are developed further, and improved over successive versions, our ability to access information from our desktops is not only facilitated but empowered.
The Chronicle of Higher Education has an interesting infographic showing the percentage of adults with college degrees by county. They’ve added a nice piece of interaction that lets you follow changes over time since the 1940 census. You can view by gender, ethnicity, county, etc. Check out the full interactive version here.
Infomous is a dynamic and intuitive navigation solution – perhaps soon to pop up on websites you visit. Web developers for content-rich sites have integrated word cloud and tablet-style flip navigation over the past few years, but this is a solution that seems to combine aspects of both: reference triggers and dynamic script. The tool is currently available in preview/beta version through a relationship with the provider, but will roll out later this year, ready for embed. More info at Infomous – they have a demo up for world news, a version for sports news, entertainment news, science news. It’s easy to explore and find links to try.