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Choice, Happiness, and Spaghetti Sauce

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This morning I revisited Malcolm Gladwell’s TED Talk on Howard Moskowitz, the man behind chunky spaghetti sauce. It’s an excellent reminder of a simple heuristic in marketing and communications thinking: challenging assumptions is the first step toward a breakthrough. In this case, it was the first step in making people happier at the grocery store and at the dinner table.

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