Jobs-to-be-Done 101 [:60 Video]

JTDB framework is applicable across almost any product or services category. From cereal, as featured in our video, to UX, to app design. It provides marketers and innovators a framework of understanding consumers’ purchase motivation—they do not buy products and services, instead they hire solutions throughout their day to get jobs done.

Check out our video, What is JTBD?, and download this helpful one-pager to understand how a JTBD framework can spark innovation at your organization.

“Jobs-to-be-Done” is a strategic framework for understanding how consumers use products and can be a powerful starting point for identifying opportunities for innovation.

Interested in learning more about JTBD? Check out these links:

8 Things to Use in “Jobs-To-Be-Done” Framework for Product Development

Finding Jobs Your Product is Used For [Video]

A Script to Kickstart Interviews About Someone’s Jobs to be Done

Top 8 Tips for JTBD Interviews

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