OmniShopper – How To Dominate At Retail

Last week KNect365 hosted the 17th annual OmniShopper conference in the Twin Cities, home to seventeen F500 companies and a hotbed for legacy brands.

The conference theme, Dominate at Retail, recognized the need for all brands to have an omnichannel solution as consumers want what they want, when they want it, and how they want it. Today, what you sell is just as important as the experience you provide. With so many options available to consumers, the brands that will win in the future will be the ones offering a seamless, enjoyable customer experience – regardless of channel.

Timely was the recent Amazon purchase of Whole Foods to kick start the conversation around how retail is changing, on the heels of other major e-commerce purchases including PetSmart’s purchase of and Walmart’s purchase of

Throughout the conference, brands from The LEGO Group to Mars to Amazon showcased examples of how their organization are embracing and implementing CX centric strategies. To survive and thrive, organizations need original thinking which made keynote speaker Adam Grant all the more relevant.

Professor at The Wharton School of Business at the University of Pennsylvania and author of Give and Take, Originals, and Option B, Adam Grant explored how to get better at recognizing and championing new ideas, how to overcome fear and doubt and how to build cultures that welcome diverse perspectives and honest feedback. These Originals will be key influences for brands as we look to untangle and solve for the omnichannel space.

In case you were unable to attend the conference, check out Grant’s TED talk to learn three unexpected habits of originals — including embracing failure. “The greatest originals are the ones who fail the most, because they’re the ones who try the most,” Grant says. “You need a lot of bad ideas in order to get a few good ones.”


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