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Strategic Placement

The past few years we have seen Apple make huge strides in gaining a larger piece of the market share and switching users from Windows to their own operating system. A large reason for this could be because of the fact that if you were to walk into a mall, chances are you would be able to see an Apple store, while there are no Windows stores in sight.

It looks like Mircosoft has finally decided to combat this problem. Last month, Microsoft announced that they will be opening up retail locations in the fall and better yet, some of these stores will be placed next to or very near the Apple stores. This is an interesting strategy and should create stiffer competition between the two companies. Even with that being said, the consumer is the one that comes out on top with this change. The ability to walk into both stores, one after another will greatly benefit the shopping experience for those who are in the market.

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