METHODOLOGIES

Strategy is a natural extension of the work we do, work that tells a story and provides a direction forward. Our practice amplifies our research to serve two goals: inspiration and application. Inspiration leverages consumer understanding to inspire new ideas. Application focuses on solving problems and identifying opportunities.

Artifacts and Installations include any method of communicating research findings that goes…

W5 can create a complete picture of the competitive landscape, highlighting current category…

W5 produces and edits research videos that illuminate consumers’ lives through stories and scenes…

In creative problem solving, the quality of a solution depends on the ability to generate creative and…

W5 works with you to create Interactive Presentations for sharing research across your diverse…

W5’s strategy practice works closely with qualitative and quantitative researchers and client teams…

W5 can review existing primary and secondary research to develop a custom report centralizing…

Personas are tools for understanding and empathizing with consumers, clients, or end…

Research Activation Workshops are interactive sessions that encourage your team to understand…

Playbooks tell a visually compelling story, distilling research findings for the highest possible impact…

W5 can support your team to identify market opportunities and leverage strengths to create…