Metalworks, the research arm of WPP media agency Maxus, recently published consumer trends research and offered marketing tips to adapt to them.
Though not surprising, the study found a great consumption of craft beer. The growing movement, however, changes how consumers view liquor brands as they’re placing more value into the craftsmanship of liquor.
As tech finds itself more deeply entrenched in the industry, alcohol brands are rushing to update their reach. Everything from apps to password-protected speakeasies are becoming the norm. Read More