JTDB framework is applicable across almost any product or services category. From cereal, as featured in our video, to UX, to app design. It provides marketers and innovators a framework of understanding consumers’ purchase motivation—they do not buy products and services, instead they hire solutions throughout their day to get jobs done.
Check out our video, What is JTBD?, and download this helpful one-pager to understand how a JTBD framework can spark innovation at your organization.
Interested in learning more about JTBD? Check out these links: