Today there are more than 115,000 English-language podcasts available on the internet. Not only are podcasts a great source for learning and entertainment, companies and brands see the untapped value of expanding into podcasting. Building recognition for certain SEO keywords, appealing to people who like to listen instead of read and offering a weekly reason for listeners to come back and engage with the brands are just a few.
With the holidays upon us and road trips, airport lounging and long flights on the horizon, we wanted to share a list of our favorite podcasts here at W5, along with a few others.
The Unconventionals is PJA’s award-winning podcast tells the stories of brands and business leaders doing business the other way
Radiolab is a show about curiosity. Where sound illuminates ideas, and the boundaries blur between science, philosophy, and human experience.
99% Invisible with Roman Mars is a Tiny Radio Show about design, architecture and the 99% invisible activity that shapes our world. Check out Mars’ recent Ted Talk, too: Why City Flags May Be the Worst Designed Thing You’ve Ever Noticed.
Undisclosed is a listening experience that reframes, enhances or otherwise shifts everything you’ve come to know about the State of Maryland’s case against Adnan Syed, especially as you’ve come to know it through listening to Serial. (Highly recommend listening to Serial Season 1 first.)
Hidden Brain by NPR’s social scientist correspondent is a conversation about life’s unseen patterns
Stuff Mom Never Told You is the podcast from HowStuffWorks that gets down to the business of being women from every imaginable angle. Fueled by boundless curiosity and rigorous research, gender experts Cristen Conger and Caroline Ervin skillfully decode the biology, psychology and sociology of ladies and gents.
You Must Remember This is a podcast created, hosted and produced by Karina Longworth, exploring the secret and/or forgotten histories of 20th Century Hollywood.
Pop Rocket is a high-octane weekly discussion of the culture we all love to love. Join host Guy Branum and the Pop Rocket team to keep up-to-date on what’s most exciting in pop culture this week.
WTF with comedian Marc Maron who tackles the most complex philosophical question of our day – WTF? He’ll get to the bottom of it with help from comedian friends.
And, because this is a blog about the “art to the science of market research,” here are the top five podcasts recommend for our clients: market researchers and strategist/planners:
- HBR IdeaCast: The Harvard Business Review has long been regarded as the leading resource for business research, and their Podcast doesn’t miss a beat on this. You can’t go wrong when some of its guests include Google CEO Eric Schmidt, as well as a slew of Harvard business professors and Wall Street exemplars.
- Data Gurus Podcast: Hosted by Sima Vasa, co-founder of Paradigm Sample and Infinity Squared Ventures, Sima brings a real-life perspective on what’s happening in the research industry and how successful companies and individuals in this niche navigate through the sea of change.
- Insightrix Podcast: Hosted by Duncan McGregor, the Insightrix Podcast shares informative stories and entertaining narratives within the field of market research. They interview international research and business leaders on B2B issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and more.
- Son of a Pitch: Two young strategists unpack the world of advertising, with the industries best planners and creatives. Expect interesting problems, lots of advice, and a whole lotta fun.
- Sweatheads: How do you get good at strategy? With over 300,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they’re not alone and that thinking takes practice.
What’s in store for podcasting in 2020? Check out 20 Podcast Predictions for 2020 from Top Industry Leaders by Pacific Content to find out.