As of October 2020, PodcastHosting.org found there to be over 1,000,000 podcasts globally and over 29 million episodes available for download. In the US, 75% of the population is familiar with the term “podcasting” and 37% of people (104 million) listen to podcasts at least every month. Genres range from true crime and Sci-Fi to narrative and philosophy, featuring a plethora of podcasts for listeners to choose from, including the market research (MR) industry.
We’re huge fans of podcasts here at W5 (see Podcast Recs from W5) and take a keen interest in those published by our friends and colleagues in the insights industry.
Each year the list of MR podcast grows, and thanks to Little Bird Marketing, in partnership with GreenBook, these podcasts are recognized for their cutting-edge content, innovation, and industry contributions. However, only one podcast in the insights industry captures the title and glory of MR Podcast of the Year. In 2020, that title goes to THE PRS IN VIVO PODCAST.
Additional mentions and 2020 nominees include:
Finding the Edge
Happy Market Research Podcast
The Insight Out Show
Content is Your Business
Stories of Market Research:
The Insightrix Podcast
The New Mainstream
Congratulations 🎉 to all the nominee and winner of the 2020 Market Research Podcast Award! We look forward to seeing what the 2021 awards will have in store.