W5 is excited to share information from a study we conducted this summer for AARP’s Disrupt Aging initiative, which surveyed 2,000 women age 21-72. AARP’s goal included delving into women’s feelings towards beauty, aging and their portrayal in the media. The detailed findings are displayed on AARP’s website and in Allure magazine.

In the infographic below, W5 presents the key conclusions gathered from the survey. The infographic echoes the assessment of the study by AARP’s Executive Vice President, Debra Whitman, “In this survey, women are united across age groups in finding inauthentic representations of women in ads.”

Women shared their opinions on trends they notice in advertising. They like when ads feature models of various ages and the recent increase in diversity in the media is noted. However, they wish realistic images in the media were more plentiful and widespread. Overall, this infographic communicates some encouraging findings including how most women, regardless of generation, embrace their age and feel beautiful.


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