Video: Strategic Tracking 101

Are you being strategic with your tracking metrics?

Whether you’re measuring every year or every quarter, W5’s strategic tracking framework guides decision-making based on analysis of trends and evaluation of past activity in your field. Great tracking can even help you predict the future!

Check out our video, What is Strategic Tracking?, and download this helpful e-book to understand how a Strategic Tracking can spark innovation and guide new marketing initiatives at your organization.

Interested in more of our Strategic Tracking initiatives? Check out these resources:

Spotlight: Getting the Most Value Out of a Brand Tracker

Ask the Expert: State of the Brand Tracking Research

How to Tackle Tracking: A Conversation with Our Quantitative Team

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