Custom Marketing Research

Hi, we’re W5.

W5 is a fiercely independent custom research consultancy decoding the who, what, when, where, and why behind consumer behavior for brands and advertising agencies. We deliver insight that empowers clients to make confident decisions and drive sustainable growth.

Learn more about us.

What We Do

W5 crafts custom solutions leveraging qualitative, quantitative, and strategy services, packaged to encourage adoption, implementation, and socialization of research findings.

Clients hire W5 to uncover human truths that translate into business strategies supporting innovation, brand growth, and memorable campaigns.

PROFILE

Know Your Audience
Go deep with consumers—learn who they are and how they think.

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INNOVATE

Identify Opportunities
Disrupt the marketplace with new ideas and opportunities.

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EVALUATE

Test and Optimize
Capture feedback on messaging, products, services, and features.

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TRACK

Monitor Your Brand
Identify shifts in awareness, consideration, usage, and loyalty.

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Have a project in mind? Let’s connect.

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Case Study

Segmenting for success.
See how W5 helped a premium apparel company to understand how consumer segments shop for active and lifestyle accessories.

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Our Case Study Library

Check out our full collection of case studies.

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Case Study

Brand health is brand wealth.
See how W5 helped a distinguished and competitive firm offering accounting, tax, and audit services that wanted to assess its brand image and health among C-suite executives.

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"When selecting a partner, I strongly advocated for W5 because I believed we’d get a personalized, hands-on, and agile experience—and they absolutely delivered on that in spades. We couldn’t be happier with the outcome and would highly recommend them."

— W5 Google Review
"W5 is an outstanding research team and strategic partner. They kept us up to date on progress, organized every last detail, adapted the report to meet our curiosities, and delivered sharp, actionable insights. The report they delivered belongs in a frame. I would give them 6 stars if I could."

— W5 Google Review
"Excellent insights partner. Superior collaboration and customer service, combined with whip smart thinking, creativity and responsiveness. I will work with them again for sure. A seamless and productive partner like this doesn't come along every day."

— W5 Google Review
"A partnership with W5 delivers results. From consistent high quality communication with their team to a refreshing POV on emerging market research methodologies, W5 went above and beyond to make us feel like true partners in the research process."

— W5 Google Review
"W5 is a not just a research vendor, but a true partner. Their professionalism, responsiveness, and thought leadership was spot on. I appreciated the constant sharing of thoughts and collaboration when working with the W5 team. They are also great listeners, hearing our needs and incorporating them into the project accordingly. They exemplify what a smart, patient, detail oriented market research partner should look like."

— W5 Google Review