We believe there is an art to the science of market research.

Hi, we’re W5.

Creative, intelligent, collaborative–just a few words that represent the W5 team. We are an eclectic group of people–statisticians, designers, anthropologists, journalists–bound by a common curiosity to understand people, products, and brands.

Influenced by the entrepreneurial spirit of our founders, W5 is a proudly independent firm. This allows us to be agile, flexible, and quickly adaptable to changing business environments for our clients. Independence means we can do all this while remaining 100% true to ourselves.

Clients who work with W5, from start-ups to F100 to advertising agencies, understand this unique advantage and see the value of our independence in the work we deliver.

We have a passion for the work we do and the industry we serve.

 Meet the Team

  • Ronii Bartles

    Practice Consultant

  • John Capps

    Senior Practice Consultant

  • Amy R. Castelda

    Partner

  • Tom Daly

    Founder

  • Kana Feng

    Senior Practice Consultant

  • Kathy Justice

    Senior Practice Consultant

  • Josh Logan

    Manager, Client Relations

  • Nick Lowery

    Client Relations Consultant

  • Martin Molloy

    Martin Molloy

    Senior Partner

  • Dorothy Nam

    Practice Consultant

  • Allison Savicz

    Practice Consultant

  • Tristan Shook

    Partner

  • Ellyn Steidl

    Practice Consultant

  • Andy Willard

    Partner

  • Your Name Here

Join the Team

We’re always looking for brilliant minds to join our team.

See something that piques your interest? Send your resume to careers@W5insight.com

  • Qualitative researchers at W5 conduct in-person and online projects, interpreting human behavior and communicating insights to our clients through compelling and engaging deliverables.

    Responsibilities include research design, coordination of study logistics, moderation, and analysis and production of deliverables to tell the consumer story.

    We strongly value strong writing, strategic thinking, design, storytelling, and client management skills. We welcome candidates with diverse backgrounds, including experience in journalism, anthropology, teaching, design, and multimedia.

  • Quantitative researchers at W5 conduct online survey projects, analyzing people’s responses to custom questionnaires and developing cohesive and engaging reports.

    Responsibilities include writing survey questionnaires, managing fieldwork, programming tables, and writing custom reports. You should be comfortable using statistical data to draw insights and tell a story in reports to our clients.

    We strongly value strong critical thinking, writing, design, storytelling, and client management skills. An eye for detail is required, as well as the ability to see the big picture across a large data set.

  • Client Relations Consultants at W5 work in a marketing capacity, primarily supporting business development-related initiatives and serve as the ‘voice of the customer’ internally.

    Responsibilities include sales, marketing, and account executive responsibilities as well as developing new ideas with the team to attract and retain clients.

    You should be entrepreneurial in nature, with an optimistic attitude and work ethic and able to listen, identify, and develop new solutions while maintaining current workflow initiatives in a deadline-sensitive, fast-paced, high-profile work environment.

A Newsletter You’ll Actually Read

How are grocery stores encouraging shoppers to walk every aisle?
Do million-dollar Super Bowl ads still work?
What is an ethnographic study, anyway?

Our newsletter answers these questions and so much more.

In our newsletter, The W5 Wrap Up, you’ll get the cutting edge of marketing research insights delivered straight to your inbox. You’ll get early access to new ebooks and other fun surprises.

You’ll get our take on:

  • Marketing research at large

  • Interesting and challenging projects

  • Team highlights and hobbies

  • And more!

 

Sign-up to get our newsletter, The W5 Wrap Up!