Specialized, niche audiences can be challenging and even a bit daunting at times. So as Volume 5 of our Solutions Lead Magnets, we’re focusing on the B2B category and have created a guide to how W5 approaches research with professionals, from tradesmen to the C-suite.

What happens when you don’t have all the right resources in hand? You find support through a team who does. We act as that resource for our clients, but see how W5er Emma Eyman found it outside of work in her time in the saddle.

Dive into the conversation around AI and MR with Molly Crockett, Associate Professor of Psychology, Princeton University, to unpack which humans are represented, bias in AI, the impact on the planet, and the risk of homogenization.

There really is an art to the science of research. Learn about our partner's creative after-hours art collaboration. It's more than the metrics, here at W5, we strive to see masterpieces!

Slide on into the world of social e-commerce with our Gen Z intern and learn more about the ins and outs of the new TikTok shop!

Travelers' stories are shaped by the moments that capture their imagination, and at W5, we dive deep into understanding these moments to help brands become an integral part of the narrative. Explore our latest Industry Spotlight feature to discover how our research insights empower travel and tourism brands to deliver experiences that leave lasting impressions.

Ethnographer Dorothy Nam has been executing Day-in-the-Life studies throughout her career at W5. So, what happens when the tables are turned and she's the participant? Check out this post to see what unfolds...

Check out our top three sessions from the 2024 Corporate Researchers Conference and how we helped more than 500 children with life-saving food ration kits thanks to the Networking for a Cause event.

Explore key research areas to inform strategic planning for 2025 to help understand market trends, identify opportunities, and guide decision-making.