Agentic AI represents more than just a technological advancement; it marks a paradigm shift with how we interact with decision making itself. With AI becoming more embedded in the consumer journey, the relationship between trust, convenience, and control will continue to evolve.

The Marketing Outlook Forum 2025 showcased how data is transforming tourism, offering insights into economic trends, consumer behavior, and marketing strategies. Check out speaker highlights and the latest trends featured in this post.

Uncover how a leading U.S. DMO leveraged passion-driven segmentation to identify untapped visitor segments, transforming their marketing strategy and unlocking new growth opportunities.

Coaches, players, and analysts have long relied on game tape, player scouting reports, and instinct to shape their decisions. As we dive deeper into this data-driven age, analytics are no longer just a supplementary tool. They are a notable change—shaping not only how teams play, but how they think about the game itself.  

Explore how our marketing research in 2024 helped clients decode human behavior and achieve business growth. From creating empathetic customer personas to fueling innovation with cutting-edge frameworks, these highlights showcase our collaborative approach to delivering impactful insights.

If you have some free time this holiday season, check out these recommendations from W5!

Explore how Greenbook is identifying shifting traditional methods and introducing fresh ways to use data, analytics, and R&D. You will not want to miss the valuable data and insights we are sharing in this post!

Delve into how the latest advancements in marketing insights are revolutionizing the research process, reshaping traditional methods, and introducing new approaches to gathering and analyzing data.

Specialized, niche audiences can be challenging and even a bit daunting at times. So as Volume 5 of our Solutions Lead Magnets, we’re focusing on the B2B category and have created a guide to how W5 approaches research with professionals, from tradesmen to the C-suite.

Dive into the conversation around AI and MR with Molly Crockett, Associate Professor of Psychology, Princeton University, to unpack which humans are represented, bias in AI, the impact on the planet, and the risk of homogenization.