2023 Highlights to Inspire 2024 Plans

As we step into a new year, we invite you to join us in celebrating our standout projects of 2023. From cutting-edge innovations to shopper-driven initiatives, these projects can serve as a wellspring of inspiration for the upcoming year.

In this post we revisit a diverse array of inspiring projects that best showcase what we do here at W5: deliver knowledge that empowers our clients to confidently make decisions to drive sustainable growth for their business.

Let’s dive in…

Exploring Gamification to Incentivize Engagement

BUSINESS CHALLENGE: What will encourage engagement and orders via the app?

RESEARCH APPROACH: Digital Ethnography + Online Survey

RESULTS:

•Evaluated viability and appeal of gamification elements and concepts based on user feedback and preferences

•Captured likelihood of adoption and influence to encourage mobile ordering

•Measured pertinent and captivating lagniappe elements to boost and enhance continued user engagement

Connecting the Digital and In-Aisle Experience

BUSINESS CHALLENGE: How do we create a frictionless retail experience?

RESEARCH APPROACH: Discussion Board + Shopper Missions

RESULTS:

•Uncovered preferences, needs, and challenges in the consumer journey for both digital and in-aisle

•Guided refinement for innovative design concepts positioned to Homeowners and Professionals

•Identified enhancements for the existing shopper experience to boost purchases

Identifying Growth Segments for a Travel Destination

BUSINESS CHALLENGE: How do we inspire more travelers to visit our destination?

RESEARCH APPROACH: Segmentation Research

RESULTS:

•Identified strategic growth segments based on travel behaviors and interests influencing visitation

•Discovered core destination sets, decision-making processes, and rationale by segment

•Provided a typing tool to classify future participants

Validating the Optimal Creative Campaign

BUSINESS CHALLENGE: Which creative execution do we take to market?

RESEARCH APPROACH: Creative Evaluation Survey

RESULTS:

•Statistically validated the optimal campaign direction between proposed approaches 

•Analyzed and provided metrics on each campaign direction’s ability to create clarity, differentiation, affinity, and consideration

•Identified opportunities to improve specific creative elements prior to campaign launch

While these four are our top picks, we had a blast supporting many other research initiatives across a wide lineup of industries, audiences, campaigns, and concepts—and hope this feature provides some inspiration for you along the way.

Whether you're planning your next big study, curious about our approach to these projects, or just want to chat (research or otherwise!), we invite you to reach out and connect. Let's keep the conversation going!