Cool Off With The W5 Wrap Up - Summer Edition!

This is The W5 Wrap Up, W5's newsletter where you'll find what's trending in research and here at W5.

We share knowledge to help you better understand audiences, create memorable campaigns, and insights to help you stay ahead of the curve. And, we promise we won't clutter your inbox, so we'll see you every six weeks or so.

You can sign up to receive the newsletter in your inbox here. Enjoy!

IN CASE YOU MISSED IT:
TRENDING POSTS FROM THE W5 BLOG

Small Agencies,
Big Results

At Ad Age's Small Agency Conference and Award Show, participants were encouraged to think big by honoring independent agencies.

Shops as young as six months and as old as sixty years came together to celebrate one another, learn, and share as peers… not competitors.

And that's just one of the reasons we think it's the best event in the industry.

Read More


Gen Z and the Evolution of the Television Set

What does the next generation want from a full-featured television set?
Read More

Sample Size and Soup

How to know the right number of participants. No spoons necessary.
Read More

OUR EXPERTISE:
RESOURCES AND #W5QUICKTIPS

Research in Action:
Memorable Projects from 2022

We've been lucky to have a diverse, interesting workload over the first half of the year, spanning categories and methodologies.

Check out this quick summary of our favorites so far!

#W5QUICKTIPS

Going back to the basics. When formulating questions for a marketing research study, leveraging the 5 W’s of journalism help address the fundamental questions that will be key in telling your research story.

The five W’s are: Who? What? When? Where? Why?
Did you know that W5’s name is inspired by this journalism tool?  

 

MARKETING RESEARCH:
MAKING THE HEADLINES

AdAge
Check out the the winners from the AdAge Small Agency Awards, catered towards agencies with less than 150 employees.
Read More

MarketingWeek
Report: Experiments show reaching customers in positive contexts could make marketing more effective. How are brands leveraging emotion?
Read More

Wunderman Thompson
Report: 85% of polled business leaders believe that these six emerging technologies shaping our future will be essential within two years.
Read More

Research Live
How does the concept of "belonging" fit into the way brands connect with consumers marketing research will be conducted in the future?
Read More

INSIDE W5:
TEAM SPOTLIGHT

Congratulations to W5 Partner Tristan Shook on a 17-Year Workiversary!

A qualitative moderator with deep industry experience, two decades of practice, and a background in journalism and cultural anthropology, Tristan Shook is prepared for any research challenge that comes his way.

"The biggest change I've seen since I started has been around the logistics of qualitative research more so than the core of what we do or how we think. There are so many more tools to communicate with respondents and allow them to share in a way that fits into their life more naturally."

SOUNDBITES:
OUR FAVORITE THINGS

 

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Let’s Break Bread Together: The Candid Nature of Dinner Groups

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Embracing the S-Word