Spotlight: Design Driven Deliverables

Making marketing research findings distinct and memorable can be a challenge. Results are typically presented as slides with bullet points, charts, and graphs—flattening findings into a one-size-fits-all format. Meaningful and effective research captures the richness of human experience.

Design Driven Deliverables complement traditional research reporting, adding dimension through compelling visual and narrative formats. The shift from “reporting” to “experiencing” helps findings resonate in new ways and with new audiences.

But, we don't just stop there. In collaboration with our clients, W5 finds ways to link deliverables to our clients' brand, product, or vision. Are you a beverage company looking to share new segmentation data? Consider Segment Coasters. Are you a baking company showcasing a 'day-in-the-life' ethnographic study? Build a Mock Kitchen to illustrate what your customers’ environments really look like.

Though the possibilities are seemingly endless, for over two decades we've worked to perfect this skill by marrying the research to the audience in the most impactful setting.

Intrigued? Here are a few examples of W5's Design Driven Deliverables:

To learn more about how Design Driven Deliverables can be leveraged to take your research project to the next level, check out our White Paper, or drop us a line.