The W5 Narrative
Spotlight: Uncovering the Shopper Journey to Inspire a Retail Strategy
Curious about what drives consumer decisions in the home appliance market? In this spotlight, W5 explores the intricate shopper journey for a leading global brand, revealing key influential moments and uncovering new opportunities and barriers, leading to a streamlined strategy that positions the brand for success in a competitive marketplace.
1980s Pet Owners versus 2020s Pet Parents
How has pet ownership gone from loving our backyard companions to being helicopter parents to our fur babies today? Discover the trends shaping modern pet care, from specialized veterinary treatments to innovative pet tech, and explore the growing bond between humans and their pets in our latest blog post by Kathy Justice.