These Brands Are on Fire 🔥

Hot off the press is AdAge’s America’s Hottest Brands 2023 highlighting 20 brands that are having a moment.

Dubbed as brands that have “deployed a winning marketing playbook that is a must-see for others looking to make a mark,” this year features heritage brands such as Converse as well as newcomers including like ChatGPT, Fishwife, and Olipop.

On July 11, AdAge hosted a livestream event interviewing marketers at a few of these brands to hear firsthand why today's buzziest products, people, and services have risen to the top—and why.

In the session How to win with Gen Z, Jamie Habanek, Director of Brand Marketing at Eileen Fisher, discusses how the Coastal Grandmother trend helped put Eileen Fisher (back) on the map and overcame their challenge of changing perceptions of the brand ‘one daughter at a time.’ We also hear from Terence Reilly, Global President at Stanley, on how leaning into the core attributes of the brand in a new way supported launch of the Stanley Quencher which is now a Gen Z staple.

Additional session include How Stripes removes women's health taboos with Deb Millard, President of Healthy Aging, Amyris and President at Stripes and Ford Bronco's return to fame with Alex McClelland, Associate Creative Director at Wieden+Kennedy, and Dave Rivers, Manager of U.S. Ford SUV Marketing at Ford Motor Co. Check out the full recording here.

Here is the full list from A to Z. What do you think? Are these brands on fire? Are they all over your social feed? Are they in your pantry, bathroom, closet, or garage? I’m not going to lie…a few are in mine.