AI is all the buzz right now. It can write your college paper, generate art, and even generate advertising. But for work that needs a personal touch, humanistic work still matters.

From pet food, banking ads, television, and the world of sports, our expertise expands across category lines. Check out W5’s most memorable research projects from 2022!

The Consumer Technology Association's 2023 Consumer Electronics Show (CES) had a focus on accessibility, featuring products designed to make a difference in people's lives.

For better and for worse, consumer insights professionals know the secrets behind what goes behind brands, products, and services. But how can we leverage this intel and study ourselves?

Gathering human experiences with Qualitative research is best paired with empathy and human-centric problem solving. W5er and Qualitative Researcher Dorothy Nam’s background in global health has equipped her with both.

Studies show that higher levels of stress makes the brain more reactionary. So when will things go back to normal? W5 explores the effects of anxiety on consumers and smart ways marketers can still connect in a frazzled world.

Check out four case studies featuring nonprofits and B-Corps using marketing research to promote giving, increase awareness, and above all, do more good.

A utilities client gained valuable strategic direction into the themes, messages, and tones for future marketing campaigns by utilizing a marketing research tracking study.

Fall at W5 means supporting our agency clients with research components to fuel their upcoming year planning strategy. Looking back at key studies W5 executed this year, here are three studies to consider including in your 2023 research plan and budget.

According to Quirk’s, 88% of customers believe the service they receive is as or more important than the products a company offers. So why are some brands pushing customer experience research to the sidelines?