Cannes Lions is an annual international festival that celebrates creativity in the fields of advertising, communication, and marketing. See the highlights and winners from the 2024 event including the Heinz AI Ketchup Campaign and Coors Lights Out campaign.

Dive in and explore how the Regency-era social scene of Bridgerton reflects modern consumer behavior and market research strategies. From Lady Danbury’s sharp insights to Lady Whistledown’s data-driven columns, see how understanding the ton can unlock the secrets to engaging your audience and crafting the perfect marketing strategy.

Join us as we celebrate our 900+ mile contribution to MREF’s Race Around the World for Education and learn more about the 2024 beneficiaries.

Let’s explore how leveraging digital ethnography and live interviews can help brands gather feedback on messaging, products, services, and features, an approach that has proven effective across a range of products, industries, and audiences.

Open-ended survey questions let respondents answer in their own words instead of selecting from predefined options. Text or video responses capture the depth and complexity of their opinions and behaviors, adding richness to the survey's statistical rigor. In this post, we’ll explore the unique value these questions bring to market research.

Explore W5's innovative ethnographic research approach, providing unparalleled insights into people's lives through technology and innovation. Read about our tandem approach of Digital Ethnography + All-Star Interviews!

In this Spotlights, we explore how ‘Day-in-the-Life’ research empowers teams to use an empathetic approach to guiding strategy across a variety of platforms, including campaign messaging, social media channel selection and approach, product innovation pipeline, and key product promotion within the client’s offerings.

Throughout history, the impulse to segment and classify people based on perceived traits can be found across cultural and philosophical contexts. From Astrology to Blood Type Personality Trait Theory, let’s explore the countless examples of categorizing people in the wild.