Attitudes and Usage
Attitudes and Usage (A&U) research answers essential questions—“What?” “Where?” “Why?” and “How?”—around consumers’ decision making within and across market categories.
W5 A&U studies provide a robust, reliable snapshot of consumer sentiment and behaviors at a moment in time but can also be conducted to inform future strategy. They are a valuable tool for generating market hypotheses, exploring brand and product appeal and opportunity, and identifying the impact of recent or forthcoming marketplace changes.
“W5 is always really helpful. Obviously, they are experts at research, but they go further to really understand what your needs are and what information will be most useful. Then they package it all up in a clear and actionable report. Top-notch folks doing top-notch research.”
—Group Strategy Director, Tombras Group
Attitudes and Usage research can help you:
Identify nuances of consumer behaviors in the category
Understand consumers’ rationale for category perceptions and decisions
Gauge your competitive positioning
Resolve hypotheses and assumptions of consumer behaviors and mindsets
Connect with us to learn more about W5’s A&U capabilities and how we can support your team.
Explore
W5 helped a major beverage brand launch a CBD product through its innovation arm by conducting an A&U study.
See the case study here.
We created the ultimate guide to understanding and desigining a more effective A&U study.