Audience Profiling
Audience Identification and Profiling research paints a detailed picture of a core market―their demographics, basic category behaviors and attitudes, psychographics underlying those behaviors and attitudes, and opinions of the marketplace.
This method is a critical step when introducing a new brand or product and can be a cost-efficient alternative to a segmentation.
Beyond basic statistical profiling, W5 explores the relationship of consumers’ lifestyles, life stages, beliefs, and habits to define their potential engagement with the brand and/or product. Audience Identification and Profiling is best used to identify a target audience for a product, service, or message.
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.”
—Jim Stengel
Audience Identification and Profiling is best used to identify a target audience for a product, service, or message. This strategic market insight will help you:
Identify a core market within a broader target
Estimate the scope of opportunity for a brand or product with that target market
Inform strategic brand or product positioning
Develop meaningful and resonant messaging
Connect with us to learn more about W5’s Audience Identification and Profiling capabilities and how we can support your team.
Explore
A global tech company partnered with W5 to understand PC gamers and how to better market gaming products to them.
See the case study here.
At W5, we’re fascinated by generational studies and the unique ways that marketers can appeal to different generational brackets.