Brand Equity Explorations
Brand Equity is focused on consumers’ perceived value of a brand, beyond just their opinions of products or services.
To understand brand value, an exploration of Brand Equity includes more than an assessment of current brand health and image. A forward-looking perspective is necessary to guide business strategy.
W5 Brand Equity Explorations include both brand health (awareness, consideration, and engagement) and brand perceptions (overall image, brand performance on valued attributes, etc.) but also the call-to-action of the brand. The call-to-action assessment often includes personal (consumer research, purchasing) and social (recommendation, social media advocacy) aspects.
“Research is creating new knowledge.”
—Neil Armstrong
Brand Equity research can help you:
Assess brand health in terms of awareness and engagement
Understand how the brand is perceived by consumers, particularly qualities that drive their brand selection
Identify ways in which the brand inspires future engagement, including sales
Connect with us to learn more about W5’s Brand Equity Exploration capabilities and how we can support your team.
Explore
A heritage outdoor equipment and apparel company acquired a specialized sub-brand and partnered with W5 to explore the opportunities for extending the brand equity into retail channels.
See the case study here.
W5 studies the powerful ways that brand equity and effective call-to-action techniques are intrinsically tied together.