Consumer Journeys
Consumer Journey maps are tools for visualizing how people interact with your brand, most often in the realm of retail and/or online shopping experiences.
These maps diagram each interaction with key behaviors, considerations, and potential barriers that lie between an initial trigger to consider and final purchase.
Qualitative research is instrumental in capturing the defining moments of the process. W5 designs Consumer Journey research to be immersive, incorporating in-person or mobile ethnographic approaches to shadow the consumer during each step in the process. The learning that comes from better understanding the experience as a whole can help you identify specific pain points and barriers and create a strategy to connect with consumers at the most opportunistic touch-points.
Download W5’s Consumer Journeys White Paper
W5’s approach to Consumer Journey maps will help you:
Understand the myriad of touch-points consumers encounter in an often complicated journey to purchase
Highlight opportunities to increase consumer satisfaction and drive future consideration
Connect with us to learn more about W5’s Consumer Journey map capabilities and how we can support your team.
Explore
W5 helped a premium apparel brand get to know how consumer segments shop for active and lifestyle accessories.
See the case study here.
A national sports league needed to uncover the role of ticketing in a fans journey and how best to optimize and innovate the ticketing experience.