Executive Interviewing
Executive Interviews are in-depth, one-on-one discussions with professionals, often in specialized industries or roles.
Unlike consumer interviews, Executive Interviews require qualitative researchers attuned to industry language and practices who can approach the conversation with an understanding of interviewees’ specializations and tie their perspectives back to the research goals.
W5 approaches executive or professional interviews by staying flexible in both timing and means of communication; interviews are conducted via telephone, webcam, or in person to accommodate participants’ schedules.
“Successful Executive Interviewing isn't about blindly following a guide, it's about two professionals having a conversation and allowing it to unfold naturally while still guiding it to capture the insights our clients need to influence their decisions.”
—Martin Molloy, W5 Senior Partner and Seasoned Moderator
Executive Interviewing can help you:
Develop branded marketing and communications that resonate with targeted professional audiences
Adapt products and services to address pain points and meet market needs
Design new retention strategies to support long-term customer engagement
Outline the position of a product or service within the competitive landscape
Connect with us to learn more about W5’s Executive Interviewing capabilities and how we can support your team.
Explore
W5 helped an insurance carrier to improve the continuum of the client life cycle, drive strategic and systemic improvements, and reduce churn in client renewals.
See the case study here.
Profiling and knowing your audience are crucial to getting better insights. Check out these resources to see how primary research can help you better identify your target audience.