Jobs-to-be-Done

Identifying different functions served by a product or service can be a powerful (and often surprising) tool for understanding consumer behavior

Consumers “hire” different products for different needs all the time. For example, a commuter will “hire” a sandwich to perform the “job” of keeping hunger at bay while offering convenience on-the-go. Employers “hire” software to simplify the “job” of finding new candidates in a crowded marketplace. Interested in learning more? Check out this Jobs-to-be-Done Framework video:

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W5’s approach to Jobs-to-be-Done research can help you:

  • Determine which creative solutions consumers use to solve problems

  • Evaluate purchases, processes, and outcomes needed to gauge consumer expectations

  • Identify where products are succeeding, falling short, and determine if there is whitespace in the market for new ideas to emerge

Connect with us to learn more about W5’s Jobs-to-be-Done capabilities and how we can support your team.

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