Jobs-to-be-Done
Identifying different functions served by a product or service can be a powerful (and often surprising) tool for understanding consumer behavior
Consumers “hire” different products for different needs all the time. For example, a commuter will “hire” a sandwich to perform the “job” of keeping hunger at bay while offering convenience on-the-go. Employers “hire” software to simplify the “job” of finding new candidates in a crowded marketplace. Interested in learning more? Check out this Jobs-to-be-Done Framework video:
Download W5’s
Jobs-to-be-Done
Cheat Sheet!
W5’s approach to Jobs-to-be-Done research can help you:
Determine which creative solutions consumers use to solve problems
Evaluate purchases, processes, and outcomes needed to gauge consumer expectations
Identify where products are succeeding, falling short, and determine if there is whitespace in the market for new ideas to emerge
Connect with us to learn more about W5’s Jobs-to-be-Done capabilities and how we can support your team.
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