Message Testing
Before your messaging meets the market, qualitative research can provide valuable feedback to ensure relevance.
W5 uses both online and in-person approaches to evaluate messaging. In-person approaches benefit from a flexible forum for developing ideas or exploring initial reactions, while online approaches can incorporate evaluation tools like heat mapping that identify positive and negative associations with specific elements. W5’s message testing can be conducted throughout the process to develop initial ideas, test individual ideas or campaign concepts, or evaluate campaign material or concepts for consistency.
“I absolutely love working with W5 because they always act as an extension of our team. They are intelligent, proficient in research, thoughtful, and collaborative. They always design research studies around our client’s needs and are incredibly responsive. I only wish we had more projects come along so we could work with them more frequently!”
—VP, Strategic Planner, Tierney
Message Testing research can help you:
Ensure a message or campaign remains consistent in various media (web banner, print ad, television spot, etc.)
Identify essential, need-to-know information for communicating about a product, brand, or service
Create a unique and memorable voice that rises above digital and visual clutter
Assess the clarity and resonance of specific messaging elements
Connect with us to learn more about W5’s Message Testing capabilities and how we can support your team.
Explore
W5 helped a brand with a proud heritage of sustainable products assess new marketing approaches to guide positioning and consumer communications.
See the case study here.
We all know consumers sometimes make illogical, reflexive choices, so driving consideration and purchase is key. We love creative, innovative campaigns and help brands create their own.